Marketing Strategy

Native Ad Or News

By May 13, 2016 November 19th, 2019 No Comments

About the blurring between native advertising and content: Here’s a screenshot of the New York Daily News from this AM. I was 100% certain that “What is Nissan Predictive Collision Warning” was a sponsored post, because honestly, how could it not be? But a quick click through to the next page shows that it’s an actual article. This can’t be good for readers, the paper’s bottom line, or Nissan.


Author masonidev

More posts by masonidev