Mason Interactive was a proud sponsor of the 2019 HighEdWeb conference that took place in Milwaukee, WI, during October 13-16. We were amazed how much quality networking, inspiring conversations, electric scooter riding and cheese curds (Milwaukee is a famous cheese town after all) the four conference days consisted of.

 Photo courtesy of Higher Education Web Professionals Association. Photo courtesy of Higher Education Web Professionals Association.

The conference is produced by Higher Education Web Professionals Association, an international organization of professionals working to develop the future of digital in higher education. Over 700 developers, marketers, programmers, designers, writers and digital professionals came together at the Wisconsin Center to hear high-quality presentations and participate in networking events.

Attendees were able to build their agendas from over 100 sessions covering topics around accessibility, workforce, management, social media, video and web development. The sessions were a balanced mix of traditional 45 minute formats, 10 minute lightning talks, group discussions and interactive poster sessions to keep everyone energized throughout the day. We even saw a post-lunch session with swing dance lessons!

On Tuesday morning, Mason’s CEO Brook took the stage with our long time client, Joel Benway from TCS Education System. During their session “7 Proven Digital Strategies to Grow Enrollments”, Brook and Joel shared real life examples learnt from our partnership on how to bolster enrollment numbers. We were thrilled to see a full room of engaged attendees joining us.

The conference finale on Wednesday was a keynote session from bestselling author, social influencer and motivational speaker Erik Qualman, who discussed digital leadership and how privacy has become hugely challenging with our digital stamp being comprised of our digital shadow.

Each evening we got to meet other attendees in a more relaxed setting during social events. Sunday night’s welcome reception took place at the Milwaukee Public Market where guests had the opportunity to taste some of Milwaukee’s best culinary treats. Mason’s team hosted a fun social gathering on Monday night in a brewery with local brews and games. Tuesday’s “Big Social” was a one-of-a-kind night at the beautiful Milwaukee Art Museum where we explored the gallery, sang live band karaoke and watched fireworks over the river.

We left Milwaukee with many new friends, fuller hearts and fuller stomachs and are looking forward to the 2020 HighEdWeb Conference in Little Rock!


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