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All Posts By

Brook Shepard

holiday planning for e-commerce brands
Brand StrategyeCommerceIndustry Updates
November 17, 2022

Communication is Key (Holiday is here!, part II)

Yesterday we wrote about the challenges and solutions we'er seeing in real time. Today I…
Brook Shepard
Love0
holiday planning for e-commerce brands
Brand StrategyeCommerceIndustry Updates
November 16, 2022

Holiday is here!

Holiday is here. We've frozen PTO, we have twice a day check-ins with most clients,…
Brook Shepard
Love0
Brand StrategyeCommerceMarketing Strategy
August 2, 2022

3 Winning Tactics to Consider in the Face of Rising CPMs + a Recessionary Environment

The economy is slowing, and it costs more to advertise online, but we do have…
Brook Shepard
Love0
Brand StrategyCommunication StrategyCreative and BrandMarketing Strategy
April 20, 2022

The Future of Marketing Calls for Diversifying Advertising Platforms

2021’s Spring iOS 14 update (that we discussed last year) disrupted the Facebook advertising ecosystem,…
Brook Shepard
Love0
July Boycott Facebook
News & Events
July 8, 2020

Update from CEO: July Boycott

We appreciate the July Boycott initiative. None of Mason Interactive's clients, majority Direct-to-Consumer brands, are…
Brook Shepard 0
Love0
Advertising trends ecommerce clients
Marketing StrategyPaid Media
June 25, 2020

Industry Update: Latest Trends in Advertising Spend

The cost of advertising online for our direct-to-consumer clients is now higher than it was…
Brook Shepard 0
Love0

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  • Services
    • Paid Media
      • Google
      • Facebook
      • Instagram
      • Amazon
      • YouTube
      • TikTok
      • Pinterest
      • Snapchat
      • Programmatic
    • Owned Media
      • SEO
      • Email
      • SMS
      • Social Media
    • Creative
    • Strategy & Planning
  • Our Approach
    • Tactics
      • Lead Generation
      • Customer Acquisition
      • Shopping
      • Remarketing
      • Brand Awareness
      • Go-to-Market
      • Omnichannel
      • Audience Growth
    • Tech
    • Partners
  • Verticals
    • Education
    • Beauty
    • Fashion
    • CPG
    • Lifestyle
    • B2B
  • Resources
    • Case Studies
    • Blog
    • Events
    • On-Demand Webinars
  • About
    • Our Mission and Values
    • Our Team
    • Our Clients
    • Careers
  • Contact Us