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Brand Strategy

Brand StrategyIndustry UpdatesMarketing StrategyNews & Events
March 2, 2023

Recap: GROW LA Retail Conference

There’s nothing like connecting with like minded people, discovering new brands, and learning about unique…
Ashley Bruzas
Love2
holiday planning for e-commerce brands
Brand StrategyeCommerceIndustry Updates
November 17, 2022

Communication is Key (Holiday is here!, part II)

Yesterday we wrote about the challenges and solutions we'er seeing in real time. Today I…
Brook Shepard
Love1
holiday planning for e-commerce brands
Brand StrategyeCommerceIndustry Updates
November 16, 2022

Holiday is here!

Holiday is here. We've frozen PTO, we have twice a day check-ins with most clients,…
Brook Shepard
Love1
holiday planning for e-commerce brands
Brand StrategyeCommerceIndustry Updates
September 28, 2022

Holiday Planning 101: E-Commerce

Holiday planning for e-commerce brands is underway, and every year we proactively take this time…
Mason Interactive
Love1
Artificial Intelligence
Brand StrategyeCommerceIndustry UpdatesPaid Media
August 31, 2022

The Evolution of Shopping Ads on Meta

Introducing Advantage+ Shopping Campaigns It's no secret that Meta platforms' performance is impacted by Apple's…
Ashley Bruzas
Love0
Brand StrategyeCommerceMarketing Strategy
August 2, 2022

3 Winning Tactics to Consider in the Face of Rising CPMs + a Recessionary Environment

The economy is slowing, and it costs more to advertise online, but we do have…
Brook Shepard
Love0
Brand StrategyIndustry UpdatesPaid Media
July 5, 2022

Performance Max Campaigns: An Introduction

Google is constantly rolling out new capabilities to make ad targeting more accurate and efficient.…
Mason Interactive
Love0
Brand StrategyIndustry UpdatesMarketing StrategyPaid Media
June 9, 2022

Meta Webinar Recap: Strengthening Your Brand’s Ad Performance

Mason recently hosted an interactive webinar with Meta to talk about how Conversions API can…
Mason Interactive
Love0
Brand StrategyGoogleIndustry UpdatesMarketing StrategyNews & Events
May 12, 2022

Google Analytics 4: An Introduction

The 4th generation of Google Analytics is already out, and there’s finally a hard deadline…
Mason Interactive
Love0
Brand StrategyCommunication StrategyCreative and BrandMarketing Strategy
April 20, 2022

The Future of Marketing Calls for Diversifying Advertising Platforms

2021’s Spring iOS 14 update (that we discussed last year) disrupted the Facebook advertising ecosystem,…
Brook Shepard
Love0
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  • Services
    • Paid Media
      • Google
      • Facebook
      • Instagram
      • Amazon
      • YouTube
      • TikTok
      • Pinterest
      • Snapchat
      • Programmatic
    • Owned Media
      • SEO
      • Email
      • SMS
      • Social Media
    • Creative
    • Strategy & Planning
  • Our Approach
    • Tactics
      • Lead Generation
      • Customer Acquisition
      • Shopping
      • Remarketing
      • Brand Awareness
      • Go-to-Market
      • Omnichannel
      • Audience Growth
    • Tech
    • Partners
  • Verticals
    • Education
    • Beauty
    • Fashion
    • CPG
    • Lifestyle
    • B2B
  • Resources
    • Case Studies
    • Blog
    • Events
    • On-Demand Webinars
  • About
    • Our Mission and Values
    • Our Team
    • Our Clients
    • Careers
  • Contact Us