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Industry Updates

holiday planning for e-commerce brands
Brand StrategyeCommerceIndustry Updates
November 17, 2022

Communication is Key (Holiday is here!, part II)

Yesterday we wrote about the challenges and solutions we'er seeing in real time. Today I…
Brook Shepard
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holiday planning for e-commerce brands
Brand StrategyeCommerceIndustry Updates
November 16, 2022

Holiday is here!

Holiday is here. We've frozen PTO, we have twice a day check-ins with most clients,…
Brook Shepard
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holiday planning for e-commerce brands
Brand StrategyeCommerceIndustry Updates
September 28, 2022

Holiday Planning 101: E-Commerce

Holiday planning for e-commerce brands is underway, and every year we proactively take this time…
Mason Interactive
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Artificial Intelligence
Brand StrategyeCommerceIndustry UpdatesPaid Media
August 31, 2022

The Evolution of Shopping Ads on Meta

Introducing Advantage+ Shopping Campaigns It's no secret that Meta platforms' performance is impacted by Apple's…
Mason Interactive
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Brand StrategyIndustry UpdatesPaid Media
July 5, 2022

Performance Max Campaigns: An Introduction

Google is constantly rolling out new capabilities to make ad targeting more accurate and efficient.…
Mason Interactive
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Brand StrategyIndustry UpdatesMarketing StrategyPaid Media
June 9, 2022

Meta Webinar Recap: Strengthening Your Brand’s Ad Performance

Mason recently hosted an interactive webinar with Meta to talk about how Conversions API can…
Mason Interactive
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Brand StrategyGoogleIndustry UpdatesMarketing StrategyNews & Events
May 12, 2022

Google Analytics 4: An Introduction

The 4th generation of Google Analytics is already out, and there’s finally a hard deadline…
Mason Interactive
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Brand StrategyeCommerceGoogleIndustry UpdatesMarketing Strategy
March 2, 2022

Enhanced Conversion Tracking: Everything You Need to Know

It has never been more important to understand who your potential customers are. As the…
Mason Interactive
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Brand StrategyCommunication StrategyIndustry UpdatesMarketing StrategyNews & Events
February 7, 2022

3 Keys to Performance Marketing in 2022 [Report]

Many brands depend on Cyber Five, the days between Black Friday & Cyber Monday, to…
Mason Interactive
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  • Services
    • Paid Media
      • Google
      • Facebook
      • Instagram
      • Amazon
      • YouTube
      • TikTok
      • Pinterest
      • Snapchat
      • Programmatic
    • Owned Media
      • SEO
      • Email
      • SMS
      • Social Media
    • Creative
    • Strategy & Planning
  • Our Approach
    • Tactics
      • Lead Generation
      • Customer Acquisition
      • Shopping
      • Remarketing
      • Brand Awareness
      • Go-to-Market
      • Omnichannel
      • Audience Growth
    • Tech
    • Partners
  • Verticals
    • Education
    • Beauty
    • Fashion
    • CPG
    • Lifestyle
    • B2B
  • Resources
    • Case Studies
    • Blog
    • Events
    • On-Demand Webinars
  • About
    • Our Mission and Values
    • Our Team
    • Our Clients
    • Careers
  • Contact Us