Brand StrategyGoogleIndustry UpdatesMarketing StrategyNews & Events May 12, 2022 Google Analytics 4: An Introduction The 4th generation of Google Analytics is already out, and there’s finally a hard deadline… Mason Interactive Love0
Brand StrategyCommunication StrategyCreative and BrandMarketing Strategy April 20, 2022 The Future of Marketing Calls for Diversifying Advertising Platforms 2021’s Spring iOS 14 update (that we discussed last year) disrupted the Facebook advertising ecosystem,… Brook Shepard Love0
Brand StrategyGoogleMarketing StrategyNews & Events April 4, 2022 First Party Data: The Key to a Successful Growth Strategy First party data refers to user information collected from direct interactions with your brand (email,… Mason Interactive Love0
Brand StrategyGoogleMarketing StrategyPaid Media March 21, 2022 Your Retailers Are Your Competitors, Too Picture your eCommerce site as a physical store. Now, imagine your wholesale retail buyers as… Mason Interactive Love0
Brand StrategyeCommerceGoogleIndustry UpdatesMarketing Strategy March 2, 2022 Enhanced Conversion Tracking: Everything You Need to Know It has never been more important to understand who your potential customers are. As the… Mason Interactive Love0
Brand StrategyCommunication StrategyIndustry UpdatesMarketing StrategyNews & Events February 7, 2022 3 Keys to Performance Marketing in 2022 [Report] Many brands depend on Cyber Five, the days between Black Friday & Cyber Monday, to… Mason Interactive Love0
Education MarketingGoogleMarketing StrategyNews & Events October 22, 2021 Google Premier Partner Awards: Mason Interactive is a Finalist in the “Diversity, Equity and Inclusion” category. Mason Interactive is a finalist in Google’s annual “Premier Partner Awards” for our work with… Mason Interactive Love0
Creative and BrandeCommerceMarketing Strategy October 7, 2021 Marketing Best Practices for Alcohol Brands When the first lockdowns of Covid-19 hit early in 2020, we began to see a… Adrian Padron Love0
Creative and BrandMarketing Strategy October 4, 2021 7 Tips for Effective Video Advertising When it comes to marketing, video content reigns supreme. While there's always a place for… Adrian Padron Love0
eCommerceMarketing Strategy September 27, 2021 Owning the Consumer: How to Transition From B2B to D2C Are you transitioning from B2B to D2C and joining the eCommerce revolution? Fitting the direct-to-consumer… Adrian Padron Love0