February 14, 2019
Simple Landing Copy Changes can Make a Big Difference
What did we learn from A/B/C/D testing taglines on our client’s landing page?
February 10, 2019
Human Intervention in Google Accounts
Google Ads reps are about to start making changes to advertiser accounts.
July 25, 2018
Bad Targeting
Our job is to be an ally for our clients, Tactically and Strategically.
October 24, 2017
The Bigger Picture of the Smaller Screen
Thank you Facebook for hosting us (and a few dozen other agencies) to talk about…
October 11, 2017
The State of Digital Marketing in Higher Education
On Tuesday Oct 10th, at the Princeton Club on 43rd Street, we spoke (along with…
May 13, 2016
Native Ad Or News
About the blurring between native advertising and content: Here's a screenshot of the New York…
April 29, 2016
Top 5 Reasons To Use Online Influencer Marketing Brand
One of the most exciting new paid media marketing avenues is online influencer marketing. Put…
April 14, 2016
Don’t Charge Enough For Reputation Management
"According to contracts unearthed through a Freedom of Information Act request, the Bee shows that…
August 11, 2015
Paid Social Media In Higher Education Part One: Facebook Vs. Google Higher Education Marketing
Today we’re launching the first in a series of articles about Paid Social Media Marketing,…
