We are thrilled to announce a new client partnership with DEMARSON, a luxury accessories and statement jewelry brand.

DEMARSON was founded by long-term industry professionals Marcela Ponce, originally from Mexico and Jason Crantz, a native New Yorker. The designer pair focuses on modern design, versatility and beautifully crafted pieces that evoke immediate attention.

Previously focused predominantly on wholesale, DEMARSON selected Mason to grow their Direct to Consumer channel. With a primary objective on generating incremental DTC sales, the new strategy will introduce DEMARSON to a wider audience, drive increased site traffic and strengthen the brand’s online presence.

The future of retail comes from Direct to Consumer relationships. We specialize in working with retailers who want to expand their DTC initiatives, or implement DTC initiatives to the marketing mix for the first time, says Mason Interactive CEO Brook Llewellyn Shepard. “I am excited to see how DEMARSON grows during our partnership.”

More about DEMARSON here.

Adrian Padron

Author Adrian Padron

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