We are excited to announce that we’ve added Gussi, a salon-quality haircare/beauty brand, to our growing portfolio of CPG/Beauty brands.
Gussi was founded in 2021 by a team of hair care professionals who, with a combined 30 years of experience, worked to bring keratin from the salon, into people’s homes. After testing the now hero product over 20,000 times on a wide variety of hair types, they created a one-of-a-kind at-home, salon-quality keratin treatment that can be applied by anyone in the comfort of their own bathroom—resulting in 6 weeks of smooth, shiny, healthy hair that can be styled a multitude of ways.
What It Means to #GussiUp
The values Gussi was founded on remain our guiding principles:
EQUITY
INDIVIDUALITY
COMMITMENT, NEVER COMPROMISE
EMPOWERMENT
SELF-CARE
This exciting new partnership will focus on growing awareness and driving conversions through a long-term performance marketing strategy that will support eCommerce sales. This cross-functional approach will combine Mason’s paid media, SEO, Email and Creative teams who will be responsible for increasing YoY revenue, and working with the Gussi team on new channel opportunities, with an emphasis on new customer acquisition, loyalty and retention.
Contact us to schedule a free consultation with our performance marketing experts, and take the first step on your journey.
Learn more about Gussi and start your salon quality hair care treatment at home.