Native Ad Or News

Category
Marketing Strategy
Date
May 13, 2016
Author
masonidev
Social

About the blurring between native advertising and content: Here’s a screenshot of the New York Daily News from this AM. I was 100% certain that “What is Nissan Predictive Collision Warning” was a sponsored post, because honestly, how could it not be? But a quick click through to the next page shows that it’s an actual article. This can’t be good for readers, the paper’s bottom line, or Nissan.