Associate Media Director

Mason Interactive is a 10 year old Performance Marketing Agency with 20+ employees and more than 50 clients worldwide.  We offer SEO, SEM, Display, Social and Email Marketing, and our clients are clustered in Higher Education, and Fashion, Beauty, and Lifestyle brands.  We are headquartered in NYC, and expanding into a second office in Charlotte, North Carolina. 

We are looking to hire an Associate Media Director.

The Associate Media Director (AMD) is responsible for leading a portfolio of client accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. 

The Associate Media Director will manage and direct a team of search, display, social, programmatic, mobile, video and affiliate Media Managers in these tasks and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.

Role Objectives

Account Management

  • Develops, manages, and monitors client P&L’s for assigned accounts
  • Implement holistic media planning
  • Revise Process, Quality Assurance and Best Practices
  • Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
  • Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

Performance Media and Client leadership

  • Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
  • Develops a complete understanding of each client’s goals, markets, needs and expectations
  • Works within client relationships to champion initiatives that drive marketing decisions across digital channels
  • Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
  • Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
  • Independently leads performance and strategy presentations
  • Solves client problems and uses conflict management skills within a professional environment
  • Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis, and ROI measurement
  • Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends

Team Leadership & Development

  • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity. Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
  • Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
    Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
  • Conducts performance reviews and career path plans for direct reports
  • Establishes expectations and goals for team on performance marketing thought leadership
  • Provide cross media planning training for their direct reports

Process Improvement

  • Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
  • Contributes to blog, newsletter, training forums and/or task forces
  • Understands and explains the features and benefits of all products and services
  • Cross sells products and services to grow Mason Interactive’s share of marketing spend

Minimum Qualifications

  • Bachelor’s degree, concentration in business, marketing, or advertising preferred
  • 5-7 years of account management experience in online advertising (paid search, display, social, programmatic, mobile, video or affiliate), direct marketing, or e-commerce
  • 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations Deep knowledge of ad serving platforms and online analytic solutions
  • 2-4 years of demonstrated success in managing and leading people
  • 2-4 years of digital marketing, search engine, display, programmatic, and / or social marketing preferred knowledge of statistical methods and testing methodology preferred

Benefits

  • Competitive compensation package
  • 15 days PTO to start
  • 401K matching
  • Health insurance
  • Dental insurance

Mason Interactive is an equal opportunity employer and committed to a diverse workplace.

How to apply

Email “hello@masoninteractive.com” with the words “Associate Media Director” in the subject line.