SEO Analyst

The SEO Analyst is responsible for providing reporting, analytics and on-site technical support on SEO accounts. This is a fast-track role with the opportunity to move into an SEO Strategist/Account Manager within 6 months.

You will be the hands-on expert for: content, on-page SEO, and technical optimizations for a variety of accounts, while learning the ropes of SEO strategy, account management and project planning. Our ideal candidate is someone working at a large agency that is tired of the big agency BS and wants to move up, make an impact, and fast.

You must love data! We are looking for a data junkie who can look at a spreadsheet or site crawl and see a story. You love diving into the weeds and spending time meticulously finding problems and patterns. You know why the issues you find are problematic and you know what the viable solutions are.

REQUIRED SKILLS AND COMPETENCIES

  • Keyword research (Google Keyword Planner, SEMRush, BrightEdge DataCube)
  • HTML and website technologies, etc. that impact SEO:
    • URL structure and site architecture
    • Advanced HTML beyond the SEO basics
    • Read/parse JavaScript
    • WordPress admin & backend development
    • .htaccess/Apache directives and server log analysis
    • Advanced Google Analytics tagging and troubleshooting
    • CSS/DOM
    • Server headers/response codes and redirect chains
  • Analysis and troubleshooting
    • Advanced Google Analytics interpretation
    • Ability to distill insights from data analysis
    • Google Search Console auditing/debugging
    • Copy editing and copywriting

Key Functional Areas of Responsibility

  • Technical analysis of websites
  • Content creation and editing including providing creative SEO copy suggestions that will increase search visibility and align with client’s brand image
  • Keyword strategy including managing and maintaining updates for large keyword lists, selecting appropriate keywords for content targeting, etc
  • Oversee client reporting for all major metrics, goals tracking, revenue tracking, and other search initiatives
  • Backlink building and strategy

And of course:

  • Keep pace with search engine and SEO industry trends and developments

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

  • Monitor and evaluate search results and search performance across the major search channels

How to apply

Email “hello@masoninteractive.com” with the words “SEO Analyst” in the subject line.