Facebook Messenger for Higher Education Webinar


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Feb 05 2020


1:00 pm - 2:00 pm



Live Webinar: Facebook Messenger for Higher Education

Join us and Facebook’s marketing experts to explore why Facebook Messenger is an essential marketing channel for colleges and universities in 2020. You will get actionable insights to help you grow enrollment, attract potential students, nurture leads and increase engagement with bots and ads.

You’ll learn:

  • What strategies to use with Facebook Messenger
  • How to create and use a chatbot to deliver your content
  • How to build a subscriber list of your target audience
  • Best ways to re-engage prospective students and build brand awareness
  • Tips for better open and clickthrough rates


Register for the webinar:

About the Speakers

Taylor Laties
Account Manager, Facebook Global Education team

Taylor works with advertisers across the education space, with a special focus on higher education and K-12 organizations. She is especially excited about the innovation in branding and the use of chatbots in the space.

Shelby Roman
Partner Manager, Facebook Global Business Group

Shelby delivers sophisticated strategy and media consultation for agency partners and end clients. With a background in creative and production services, Shelby is enthusiastic about early adoption of advanced solutions and differentiating players in their respective spaces.

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