Google Fashion Marketing Summit

It’s time to start planning for the biggest sale of the year! Join Google and Mason Interactive to explore the best Black Friday tactics to help you get the attention of holiday shoppers and dominate competition.

Enjoy valuable insights, topped with complimentary lunch and refreshments.

AGENDA:

9:45-10:00am
Registrations at the Soho Grand Club Room

10:00-10:15am
Introduction from Mason Interactive
Brook Llewellyn Shepard, Mason Interactive

10:15-10:45am
Use Strategic Content to Win Black Friday and Attract the Attention of Holiday Shoppers
Katie Klencheski, SMAKK

10:45-11:30am
Black Friday Starts Now! Grow Your Business with these Insights and Tips from Google
Stephanie Schmitt, Google

11:30-11:45am
Break

11:45am-12:15pm
Big Business Strategies from Walgreens and How to Adapt them to Any-size Business
Piper Flusser, Global Brands Americas – Walgreens Boots Alliance

12:15-12:45pm
Workshop: Performance-focused Media Plan that will Maximize Your Brand’s ROI
Brook Llewellyn Shepard, Mason Interactive

12:45-1:00pm
QA Session
Stephanie Schmitt, Google
Brook Llewellyn Shepard, Mason Interactive

1:00-2:00pm
Lunch & Networking