Advertising with a Reduced budget


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May 08 2020


1:00 pm - 2:00 pm

Webinar: How to Stay in the Game with a Reduced Budget

We understand the financial realities of the moment, and we want to share how some clients are successfully introducing themselves to new customers.

In this webinar we will explain how we are investing in our clients’ brand today – sometimes with reduced budgets – and how this will drive sales in the future. If you laser focus on filling your sales funnel with high-quality audiences now, they will grow into long-lasting relationships and generate revenue in the long-term.

You’ll learn:

  • Tactics that generate long-term revenue 
  • Why you should focus on customer retention
  • The cost of acquiring new customers vs. nurturing existing relationships
  • Actionable insights on how other DTC brands have pivoted their strategy
  • The best practices to optimize your media mix



Brook Shepard – Founder & CEO, Mason Interactive
Brook has 15 years of higher education experience. He entered the industry in 1999, and in 2004 started work at SendTraffic, where he managed ITT Technical Institute’s online advertising, eventually generating thousands of new students every quarter. In 2009, Brook opened the doors to Mason Interactive, which launched with ITT Technical Institute as its first client.

Adrian Padron – Director of Media, Mason Interactive
Adrian leads the Media team, and is an 11 year veteran of the space. Before joining Mason Interactive in 2017, he managed BMW’s online advertising for several years. Bringing that big-company experience and professionalism to every project at Mason Interactive, our clients’ businesses have successfully grown under his leadership.

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