Webinar: Prepare Your School for FY 2021
With the impact of the COVID-19, institutions are faced with questions like “Should I continue advertising?”, “How can our team continue enrolling?” and “How to best optimize the media mix?”.
In this webinar we use exclusive data to address these key questions. We welcome you to join the discussion and to bring your own questions to our education experts during the Q&A session.
Key takeaways:
- Exclusive real data on trends across higher education
- Enrollment-based marketing challenges and opportunities
- Insights on industry trends from our partners Google & Facebook
- How to use digital assets to replace in-person activities
- Examples and best practices for ad copy and creative
Speakers:
Brook Shepard – Founder & CEO, Mason Interactive
Brook has 15 years of higher education experience. He entered the industry in 1999, and in 2004 started work at SendTraffic, where he managed ITT Technical Institute’s online advertising, eventually generating thousands of new students every quarter. In 2009, Brook opened the doors to Mason Interactive, which launched with ITT Technical Institute as its first client.
Adrian Padron – Director of Media, Mason Interactive
Adrian leads the Media team, and is an 11 year veteran of the space. Before joining Mason Interactive in 2017, he managed BMW’s online advertising for several years. Bringing that big-company experience and professionalism to every project at Mason Interactive, our clients’ businesses have successfully grown under his leadership.
