# Mason Interactive

> Where Data, Design & Strategy Work Together GROWING BRANDS SINCE 2008 Offerings AWARD-WINNING APPROACH Book a Call MASON is celebrating $1 Billion Dollars in ads budgets managed. “Mason’s approach combining

---


## Pages

- [Example Videos](https://masoninteractive.com/example-videos/): https://www. youtube. com/watch? v=h9AAFrL6tuc https://youtu. be/KExIXrtS_jw https://youtu. be/Q54Dj-v3V8M https://youtu. be/zfNneA85Xno? si=LhLUdVmrQ92DVMMD
- [Social Kick-Off](https://masoninteractive.com/social-kick-off/): hbspt. forms. create({ portalId: "4076178", formId: "2a762579-3829-4850-a0f9-691abb1ebe8a", region: "na1" });
- [Affiliate Kick-Off](https://masoninteractive.com/affiliate-kick-off/): hbspt. forms. create({ portalId: "4076178", formId: "70769524-9d1a-4fd0-b3b4-df757f6fd597", region: "na1" });
- [ROAS Is Killing Your Growth](https://masoninteractive.com/roas-is-killing-your-growth/)
- [21stcentury](https://masoninteractive.com/21stcentury/)
- [Ted](https://masoninteractive.com/ted/)
- [DMJ](https://masoninteractive.com/dmj/)
- [Institutional Growth](https://masoninteractive.com/institutional-growth/)
- [Billboards](https://masoninteractive.com/billboards/)
- [Fashion](https://masoninteractive.com/work-with-fashion/): Mason delivers data-driven marketing, strategic insights, and cutting-edge design for fashion brands.
- [UGC Content](https://masoninteractive.com/ugc-content/)
- [Amazon](https://masoninteractive.com/amazon-management/)
- [Work With Us](https://masoninteractive.com/work-with-us/)
- [Home](https://masoninteractive.com/)
- [Day+West Portfolio](https://masoninteractive.com/our-offerings/daywest-portfolio/)
- [Truffle Portfolio](https://masoninteractive.com/our-offerings/truffle-portfolio/)
- [Creative Portfolio](https://masoninteractive.com/our-offerings/creative-portfolio/)
- [Kick Off](https://masoninteractive.com/kick-off/): hbspt. forms. create({ region: "na1", portalId: "4076178", formId: "e14a6c3b-c3da-4d2f-a70c-37ce0384bbe5" });
- [SEO Kick-Off](https://masoninteractive.com/kick-off-seo/): hbspt. forms. create({ region: "na1", portalId: "4076178", formId: "12983e9b-8348-4360-b024-75c89594d1ac" });
- [Terms of Service](https://masoninteractive.com/terms-of-service/)
- [Privacy Policy](https://masoninteractive.com/privacy-policy/)
- [E-commerce](https://masoninteractive.com/our-offerings/e-commerce/)
- [B2B](https://masoninteractive.com/b2b/)
- [CPG](https://masoninteractive.com/cpg/)
- [Beauty](https://masoninteractive.com/beauty/)
- [Lifestyle](https://masoninteractive.com/lifestyle/)
- [Fashion](https://masoninteractive.com/fashion/)
- [Education](https://masoninteractive.com/education/)
- [Owned Media](https://masoninteractive.com/our-offerings/owned-media/)
- [Webinars](https://masoninteractive.com/webinars/)
- [Case Studies](https://masoninteractive.com/case-studies/)
- [Blog](https://masoninteractive.com/blog/)
- [Events](https://masoninteractive.com/events/)
- [Strategy & Creative](https://masoninteractive.com/our-offerings/strategy-creative/)
- [E-commerce](https://masoninteractive.com/our-offerings/ecommerce/)
- [Lead Generation](https://masoninteractive.com/our-offerings/lead-generation/)
- [Paid Media](https://masoninteractive.com/our-offerings/paid-media/)
- [Lifecycle Marketing](https://masoninteractive.com/our-offerings/lifecycle-marketing/)
- [Our Clients](https://masoninteractive.com/our-clients/)
- [Our Team](https://masoninteractive.com/our-team/)
- [Our Mission](https://masoninteractive.com/our-mission/)
- [Resources](https://masoninteractive.com/resources/)
- [Our Offerings](https://masoninteractive.com/our-offerings/)
- [Our Approach](https://masoninteractive.com/our-approach/)
- [Home OLD](https://masoninteractive.com/home/)

---


## Posts

- [How to Rank in Google Shopping: An SEO Guide](https://masoninteractive.com/2025/08/07/how-to-rank-in-google-shopping-an-seo-guide/): How to Rank in Google Shopping and Increase Revenue Until a few years ago, Google Shopping was strictly pay-to-play. In...
- [The New SEO Era: Competing in a Search Landscape Ruled by AI](https://masoninteractive.com/2025/05/29/the-new-seo-era-competing-in-a-search-landscape-ruled-by-ai/): AI tools like ChatGPT, Perplexity, and Google Overviews are reshaping what shows up in search and who gets visibility. At...
- [Why Economic Instability Breeds Successful Businesses](https://masoninteractive.com/2025/03/07/why-economic-instability-breeds-successful-businesses/): In times of economic uncertainty, it’s easy to retreat and wait for sunnier days. However, history shows us that recessions...
- [How Beauty Brands Can Stay Ahead in 2025](https://masoninteractive.com/2025/01/22/how-beauty-brands-can-stay-ahead-in-2025/): The beauty industry is constantly evolving, and 2025 promises even greater shifts in how consumers discover, experience, and purchase their...
- [Maximizing ROI Through Scientific Ad Testing](https://masoninteractive.com/2025/01/06/maximizing-roi-through-scientific-ad-testing/): Summary Mason quadrupled Tayst Coffee Roasters’s bottom-of-the-funnel sales at no increase in cost, with our rigorous, methodical, ad-testing strategy. Our...
- [Cyber Monday - 2024 Paid Search Reflections and 2025 Outlook.](https://masoninteractive.com/2024/12/18/cyber-monday-2024-paid-search-reflections-and-2025-outlook/): Yesterday I was part of a roundtable discussion hosted by BWGStrategy. The topic was Paid Search & Google – a...
- [Forward-Thinking Fashion: A Day with Marimekko at Mason Interactive](https://masoninteractive.com/2024/12/13/forward-thinking-fashion-a-day-with-marimekko-at-mason-interactive/): At Mason Interactive, we believe great partnerships are built on shared vision and collaboration. We had the privilege of hosting...
- [2025 Trends for CTV Ads: How Brands Can Plan for Success](https://masoninteractive.com/2024/12/09/2025-trends-for-ctv-ads-how-brands-can-plan-for-success/): Connected TV (CTV) advertising is poised for a transformative year in 2025. With falling CPMs (cost per thousand impressions), improved...
- [Strategies Fashion Brands Need to Thrive in 2025](https://masoninteractive.com/2024/12/09/strategies-fashion-brands-need-to-thrive-in-2025/): As consumer expectations shift, fashion brands must innovate and adapt to meet their needs. Here are three strategies to help...
- [Rebranding Eastern Connecticut State University: A Fresh Visual Identity for the Warriors](https://masoninteractive.com/2024/11/13/rebranding-eastern-connecticut-state-university-a-fresh-visual-identity-for-the-warriors/): We led a comprehensive rebranding initiative for Eastern Connecticut State University (ECSU), revamping their logo, website, and entire visual identity...
- [New Client Alert: MiraCosta Community College](https://masoninteractive.com/2024/11/11/new-client-alert-miracosta-community-college/): Community colleges play a crucial role in providing accessible, life-changing education, and we couldn’t be more excited to add MiraCosta...
- [New Client Alert: Hate Ends Now](https://masoninteractive.com/2024/11/08/new-client-alert-hate-ends-now/): We are honored to welcome Hate Ends Now to the Mason Interactive family. This remarkable organization is dedicated to Holocaust...
- [New Client Alert: Mrs. Alice](https://masoninteractive.com/2024/11/05/new-client-alert-mrs-alice/): Mrs. Alice, the curated tablescape and tableware brand by Alice Naylor-Leyland, has chosen Mason Interactive to manage their advertising in...
- [Facing the Enrollment Challenge: Why College Enrollment Is Declining and How Schools Can Adapt](https://masoninteractive.com/2024/09/30/facing-the-enrollment-challenge-why-college-enrollment-is-declining-and-how-schools-can-adapt/): Colleges and universities across the U. S. are grappling with declining enrollment, a trend fueled by demographic shifts, rising costs,...
- [The Future Of Digital Advertising in 2024](https://masoninteractive.com/2024/09/11/the-future-of-digital-advertising-in-2024/): As we move through 2024 into 2025, digital advertising is rapidly evolving, bringing new opportunities and challenges for businesses looking...
- [Takeaways from Google’s Think Retail NYC: Navigating the Holiday Season](https://masoninteractive.com/2024/09/04/takeaways-from-googles-think-retail-nyc-navigating-the-holiday-season/): Earlier this week, we had the pleasure of attending Google’s Think Retail NYC, a major annual event held at the...
- [Summer Internship Experience 2024](https://masoninteractive.com/2024/08/28/summer-internship-experience-2024/): This summer, I have been working as a Digital Marketing intern for Mason and it has been an amazing experience....
- [New Client Alert: Mila](https://masoninteractive.com/2024/08/26/new-client-alert-mila/): We’re thrilled to announce that Mason is partnering with Mila to develop a refined cross-channel advertising strategy for the smart...
- [New Client Alert: Brody’s](https://masoninteractive.com/2024/08/23/new-client-alert-brodys/): We’re excited to welcome Brody’s Crafted Cocktails, an award-winning premium spirits company, to our portfolio of CPG brands! Brody’s offers...
- [New Client Alert: Lyrically Correct](https://masoninteractive.com/2024/08/21/new-client-alert-lyrically-correct/): We are ecstatic to announce our partnership with Lyrically Correct, an up and coming card game that bridges iconic music,...
- [New Client Alert: Popstar](https://masoninteractive.com/2024/08/19/new-client-alert-popstar/): Mason Interactive is excited to partner with Popstar Labs to implement a comprehensive advertising campaign for the men’s health supplement...
- [New Client Alert: The Ness](https://masoninteractive.com/2024/08/16/new-client-alert-the-ness/): Mason Interactive is joining forces with The Ness to improve online search visibility of the dance-based fitness brand. The Ness...
- [New Client Alert: Everydae](https://masoninteractive.com/2024/08/14/new-client-alert-everydae/): Mason Interactive is excited to partner with Everydae on paid media advertising strategy for the woman-created and owned vitamin company....
- [New Client Alert: SOL LABS](https://masoninteractive.com/2024/08/12/new-client-alert-sol-labs/): We’re excited to announce that Mason Interactive is partnering with SOL LABS! SOL LABS is on a mission to revolutionize...
- [March 2024 Google Core Algorithm Update: What Happened?](https://masoninteractive.com/2024/05/15/march-2024-google-core-algorithm-update-what-happened/): Google often keeps details of its algorithm updates under wraps. However, the two significant Google Core Algorithm Updates in March...
- [New Client Alert: Eastern Connecticut State University](https://masoninteractive.com/2024/04/30/new-client-alert-eastern-connecticut-state-university/): We are delighted to announce our newest partnership with Eastern Connecticut State University (ECSU), marking a significant addition to our...
- [Navigating Third-Party Cookie Deprecation: What You Need to Know](https://masoninteractive.com/2024/04/30/navigating-third-party-cookie-deprecation-what-you-need-to-know/): In the ever-evolving landscape of online privacy, staying ahead of the curve is essential for businesses aiming to connect meaningfully...
- [New Client Alert: Pryor Learning](https://masoninteractive.com/2024/03/15/new-client-alert-pryor-learning/): We are excited to share our new partnership with Pryor Learning, a renowned name in corporate training and professional development....
- [New Client Alert: Edward Sexton](https://masoninteractive.com/2024/03/10/new-client-alert-edward-sexton/): Exciting News! Edward Sexton, a key player in the rich history of Savile Row, brings an unparalleled legacy of craftsmanship...
- [New Client Alert: Marimekko](https://masoninteractive.com/2024/03/09/new-client-alert-marimekko/): Did you know? Marimekko has a fascinating history and is known for crafting numerous dresses for the wife of President...
- [New Client Alert: Bennett Winch](https://masoninteractive.com/2024/03/07/new-client-alert-bennett-winch-2/): We are pleased to announce our partnership with Bennett Winch, a brand synonymous with exceptional craftsmanship, timeless design, and unwavering...
- [Mason Interactive Recognized as a 2024 Google Premier Partner](https://masoninteractive.com/2024/02/28/mason-interactive-recognized-as-a-2024-google-premier-partner/): We are honored to be recognized as a 2024 Google Premier Partner. This achievement reflects our unwavering commitment to delivering...
- [New Client Alert: University of Florida](https://masoninteractive.com/2024/02/27/new-client-alert-university-of-florida/): We are excited to join forces with the University of Florida (UF), a prestigious institution recognized for its commitment to...
- [Mason Interactive: 2024 AVA Digital Awards Winners](https://masoninteractive.com/2024/01/16/2024-ava-digital-awards-winners/): HONORING EXCELLENCE IN DIGITAL CREATIVITY, BRANDING + STRATEGY Mason Interactive has been recognized at the 2024 AVA Digital Awards, an...
- [Unpacking BFCM Trends: Insights and Actionable Takeaways](https://masoninteractive.com/2023/12/07/unpacking-bfcm-trends-insights-and-actionable-takeaways/): As we bid farewell to yet another exciting Black Friday and Cyber Monday (BFCM) shopping frenzy, it's imperative to reflect...
- [Don’t Get It Twisted: Optimizing vs. True A/B Testing](https://masoninteractive.com/2023/09/14/dont-get-it-twisted-optimizing-vs-true-a-b-testing/): In the realm of digital advertising, the strategies employed to maximize ROI are as diverse as the platforms themselves. When...
- [Unlocking Q4 Success: Insights from Meta’s Agency Accelerator Event](https://masoninteractive.com/2023/09/05/unlocking-q4-success-insights-from-metas-agency-accelerator-event/): On August 7th, Mason’s team of experts attended Meta’s Agency Accelerator Event in New York City to learn about executable...
- [CPG Brands: Riding the Wave of Latest Trends](https://masoninteractive.com/2023/07/25/cpg-brands-riding-the-wave-of-latest-trends/): Consumer Packaged Goods (CPG) brands are continuously evolving to meet the changing needs and preferences of consumers. The pandemic made...
- [Mason Interactive x The Trade Desk](https://masoninteractive.com/2023/03/22/mason-interactive-the-trade-desk/): Mason Interactive is proud to announce that we are expanding our programmatic advertising capabilities with a seat at The Trade...
- [What To Do If TikTok Gets Banned](https://masoninteractive.com/2023/03/08/what-to-do-if-tiktok-gets-banned/): Social media platform, TikTok, has taken the world by storm, with millions of users logging onto the app every day...
- [Search Engine Trends in the face of AI](https://masoninteractive.com/2023/03/07/how-will-chat-gpt-effect-search-engine-marketing/): It’s been a few months since ChatGPT entered the national consciousness, and I wanted to take a few words to...
- [Recap: GROW LA Retail Conference](https://masoninteractive.com/2023/03/02/recap-grow-la-retail-conference/): There’s nothing like connecting with like minded people, discovering new brands, and learning about unique success stories IRL. In a...
- [Mason Interactive Recognized as a 2023 Google Premier Partner](https://masoninteractive.com/2023/02/28/mason-interacitive-2023-google-premier-partner/): We’re excited to share that Mason Interactive has achieved 2023 Premier Partner status in the Google Partners program. This designation...
- [The Future of Analytics: Google Analytics 4](https://masoninteractive.com/2023/02/16/future-of-analytics-ga4/): What is Google Analytics 4? Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It replaces...
- [New Client Alert: Hampden Clothing](https://masoninteractive.com/2023/02/16/new-client-alert-hampden-clothing/): We’re thrilled to announce that Mason Interactive added Hampden Clothing, a designer clothing boutique, to our growing portfolio of Fashion...
- [New Client Alert: Needed](https://masoninteractive.com/2023/02/06/new-client-needed-perinatal/): We’re excited to announce that Mason Interactive has added perinatal brand, Needed, to our portfolio of health, lifestyle, and wellness...
- [Communication is Key (Holiday is here!, part II)](https://masoninteractive.com/2022/11/17/communication-is-key/): Yesterday we wrote about the challenges and solutions we’er seeing in real time. Today I want to share something that’s...
- [Holiday is here!](https://masoninteractive.com/2022/11/16/holiday-is-here/): Holiday is here. We’ve frozen PTO, we have twice a day check-ins with most clients, and most of those, seven...
- [New Client Alert: SOSHE Beauty](https://masoninteractive.com/2022/11/08/new-client-alert-soshe-beauty/): We’re excited to announce that Mason Interactive added sustainable beauty brand, SOSHE Beauty, to our growing portfolio of cosmetic brands....
- [Recap: Education Marketing Seminar at Google NY](https://masoninteractive.com/2022/10/15/education-seminar-google-october-2022/): On Oct 13th, Mason Interactive welcomed colleges, K-12’s, and more, to Google’s NYC HQ. We shared insights into changes in the...
- [Holiday Planning 101: E-Commerce](https://masoninteractive.com/2022/09/28/holiday-planning-101-ecommerce/): Holiday planning for e-commerce brands is underway, and every year we proactively take this time to position our clients for...
- [New Client Alert: Robert Louis Stevenson School](https://masoninteractive.com/2022/09/27/new-client-alert-stevenson-school/): We’re thrilled to announce that Mason Interactive has won an RFP from Robert Louis Stevenson School to deliver a best-in-class...
- [New Client Alert: Bennett Winch](https://masoninteractive.com/2022/09/20/new-client-alert-bennett-winch/): We’re excited to announce that Mason Interactive recently added UK-based luxury luggage and travel brand, Bennett Winch, to our roster...
- [New Client Alert: Two Blind Brothers](https://masoninteractive.com/2022/09/02/two-blind-brothers-new-client/): We’re excited to announce that Mason Interactive has added mission-driven brand, Two Blind Brothers, to our growing portfolio of fashion...
- [The Evolution of Shopping Ads on Meta](https://masoninteractive.com/2022/08/31/advantage-shopping-campaigns-meta/): Introducing Advantage+ Shopping Campaigns It’s no secret that Meta platforms’ performance is impacted by Apple’s iOS 14. 5. Apple’s relentless...
- [Summer Internship Experience 2022](https://masoninteractive.com/2022/08/12/summer-agency-internship-nyc/): I spent about a month and a half as a summer intern for Mason Interactive. Mason Interactive is a digital...
- [3 Winning Tactics to Consider in the Face of Rising CPMs + a Recessionary Environment](https://masoninteractive.com/2022/08/02/3-winning-tactics-we-see-across-clients-in-the-face-of-rising-cpms-a-recessionary-environment/): The economy is slowing, and it costs more to advertise online, but we do have clients who are successfully navigating...
- [New Client Alert: Bask & Lather](https://masoninteractive.com/2022/07/26/new-client-alert-bask-lather/): We’re excited to announce that Mason Interactive recently added revolutionary hair growth and grooming brand, Bask & Lather, to our...
- [New Client Alert – Vosges](https://masoninteractive.com/2022/07/14/new-client-alert-vosges/): We’re excited to announce that Mason Interactive recently added Chicago-based luxury chocolate maker, Vosges Haut-Chocolat, to our portfolio of CPG...
- [Client Only Seminar at Google on 29th of June, 2022.](https://masoninteractive.com/2022/07/06/client-only-seminar-at-google-on-29th-of-june-2022/): Mason Interactive was pleased to present at Google’s Hudson Street offices, with our AWESOME Google crew, about OCI and the...
- [New Client Alert - BLUME](https://masoninteractive.com/2022/07/05/new-client-alert-blume/): We’re excited to announce that Mason Interactive added Vancouver-based skincare brand, Blume, to our growing portfolio of beauty brands. Setting...
- [Performance Max Campaigns: An Introduction](https://masoninteractive.com/2022/07/05/performance-max-campaigns-an-introduction/): Google is constantly rolling out new capabilities to make ad targeting more accurate and efficient. Performance max campaigns are a...
- [New Client Alert - ALALA](https://masoninteractive.com/2022/06/23/new-client-alert-alala/): We’re excited to announce that Mason Interactive recently added Minority Female-Founded + 100% Women-Run brand, ALALA, to our portfolio of...
- [Meta Webinar Recap: Strengthening Your Brand's Ad Performance](https://masoninteractive.com/2022/06/09/meta-webinar-recap-strengthening-your-brands-ad-performance/): Mason recently hosted an interactive webinar with Meta to talk about how Conversions API can help to strengthen ad performance...
- [Google Analytics 4: An Introduction](https://masoninteractive.com/2022/05/12/google-analytics-4-an-introduction/): The 4th generation of Google Analytics is already out, and there’s finally a hard deadline for when you have to...
- [The Future of Marketing Calls for Diversifying Advertising Platforms](https://masoninteractive.com/2022/04/20/the-future-of-marketing-calls-for-diversifying-advertising-platforms/): 2021’s Spring iOS 14 update (that we discussed last year) disrupted the Facebook advertising ecosystem, and put the need for...
- [Mason Interactive Hires Kelly Stancil](https://masoninteractive.com/2022/04/05/mason-interactive-hires-kelly-stancil/): We’re thrilled to announce that Kelly Stancil has joined a brand new team at Mason Interactive as our first Data...
- [First Party Data: The Key to a Successful Growth Strategy](https://masoninteractive.com/2022/04/04/first-party-data-the-key-to-a-successful-growth-strategy/): First party data refers to user information collected from direct interactions with your brand (email, site, app etc). Owning this...
- [Your Retailers Are Your Competitors, Too](https://masoninteractive.com/2022/03/21/your-retailers-are-your-competitors-too/): Picture your eCommerce site as a physical store. Now, imagine your wholesale retail buyers as the businesses next door. Sure...
- [Enhanced Conversion Tracking: Everything You Need to Know](https://masoninteractive.com/2022/03/02/enhanced-conversion-tracking-everything-you-need-to-know/): It has never been more important to understand who your potential customers are. As the industry shifts towards focusing more...
- [New Client Alert — International Center of Photography](https://masoninteractive.com/2022/02/23/new-client-alert-international-center-of-photography/): We’re excited to announce that Mason Interactive recently added the International Center of Photography, a world renowned institution dedicated to...
- [New Client Alert — Sweetie Pie Organics](https://masoninteractive.com/2022/02/23/new-client-alert-sweetie-pie-organics/): We are excited to announce that we’ve added Sweetie Pie Organics, a new CPG brand under Handi-Craft Company, to our...
- [Mason Interactive Recognized as a 2022 Google Premier Partner](https://masoninteractive.com/2022/02/17/mason-interactive-recognized-as-a-2022-google-premier-partner/): We’re excited to share that our agency has achieved 2022 Premier Partner status in the Google Partners program. This designation...
- [3 Keys to Performance Marketing in 2022 [Report]](https://masoninteractive.com/2022/02/07/3-keys-to-performance-marketing-in-2022-report/): Many brands depend on Cyber Five, the days between Black Friday & Cyber Monday, to put them into the black...
- [New Client Alert – Gussi](https://masoninteractive.com/2022/02/07/new-client-alert-gussi/): We are excited to announce that we’ve added Gussi, a salon-quality haircare/beauty brand, to our growing portfolio of CPG/Beauty brands....
- [New Client Alert — Marcella](https://masoninteractive.com/2022/02/07/new-client-alert-marcella/): We’re thrilled to announce that Mason Interactive is partnering to deliver a best-in-class owned media (SEO) strategy for New York...
- [Mason Interactive Hires David Grigg](https://masoninteractive.com/2021/11/17/mason-interactive-hires-david-grigg/): We are excited to announce that David Grigg has joined Team Hawk at Mason Interactive as a Performance Marketing Manager.
- [Marketing Best Practices for Alcohol Brands](https://masoninteractive.com/2021/10/07/marketing-best-practices-for-alcohol-brands/): When the first lockdowns of Covid-19 hit early in 2020, we began to see a paradigm shift of the entire...
- [7 Tips for Effective Video Advertising](https://masoninteractive.com/2021/10/04/7-tips-for-effective-video-advertising/): When it comes to marketing, video content reigns supreme. While there's always a place for text and images, humans are...
- [Our Partnership with St. Augustine College is Growing!](https://masoninteractive.com/2021/10/01/our-partnership-with-st-augustine-college-is-growing/): We’re happy to announce that our existing client St. Augustine College has extended the scope of work with us to...
- [Owning the Consumer: How to Transition From B2B to D2C](https://masoninteractive.com/2021/09/27/owning-the-consumer-how-to-transition-from-b2b-to-d2c/): Are you transitioning from B2B to D2C and joining the eCommerce revolution? Fitting the direct-to-consumer roadmap into your wholesale model...
- [SEO in Higher Education Marketing - 6 Tips for Colleges and Universities](https://masoninteractive.com/2021/09/22/seo-in-higher-education-6-tips-for-colleges-and-universities/): SEO can yield an ongoing, free source of high-converting organic traffic for colleges and universities. We listed 6 tips to...
- [Apple iOS 15 & the New Era of Email Marketing](https://masoninteractive.com/2021/09/02/apple-ios-15-the-new-era-of-email-marketing/): Apple’s new Mail Privacy Protection doesn't need to complicate your email marketing efforts. Instead, shift focus to what matters most:...
- [How to Use Social Media in Higher Education: 4 Useful Tips](https://masoninteractive.com/2021/08/26/how-to-use-social-media-in-higher-education-4-useful-tips/): Reach new prospective students and meet your enrollment goals with these higher education social media tips. Be aware of your...
- [New Client Alert - The GelBottle](https://masoninteractive.com/2021/08/23/new-client-alert-the-gelbottle/): Mason Interactive will manage SEO, Google, and Bing paid media advertising for The GelBottle US to drive website traffic, increase...
- [2021 Holiday Guide: Creative Best Practices for Holiday Marketing](https://masoninteractive.com/2021/08/18/creative-best-practices-for-holiday-marketing/): Outperform your competition this holiday season with these creative best practices for holiday marketing! Creative strategy, including tone of voice...
- [Mason Interactive Continues to Grow: New Office, New Services](https://masoninteractive.com/2021/08/11/mason-interactive-continues-to-grow-new-office-new-services/): Mason Interactive announces a new, second office opening and an expansion of the service portfolio. These additions empower our clients...
- [2021 Holiday Guide: 8 Holiday Marketing KPIs to Track](https://masoninteractive.com/2021/08/04/8-holiday-marketing-kpis-to-track-in-2021/): Check out these holiday marketing KPIs. Ensure you've implement ways to track and measure success before tapping into the joy...
- [How to Do Influencer Marketing Right with Facebook Branded Content](https://masoninteractive.com/2021/07/27/how-to-do-influencer-marketing-right-with-facebook-branded-content/): Facebook branded content tools combine the art of creator voices with the science of targeting, ads and paid media, testing...
- [Marketing Tips for Emerging D2C Brands: Paid Media](https://masoninteractive.com/2021/07/14/marketing-tips-for-emerging-d2c-brands-paid-media/): Our digital marketing experts share their best paid media tips for emerging D2C brands to drive online sales with Facebook,...
- [Mason Interactive Amplifies the Age of Holistic Digital Marketing in Happi Magazine](https://masoninteractive.com/2021/07/13/amplifying-the-age-of-holistic-digital-marketing-in-happi-magazine/): Mason Interactive’s recent feature in Happi magazine discusses how brands can meet the expectations of today’s shoppers by reimagining the...
- [5 Important Questions to Ask When Hiring a Digital Marketing Agency](https://masoninteractive.com/2021/07/08/5-important-questions-to-ask-when-hiring-a-digital-marketing-agency/): Ask these 5 important questions when hiring an agency and move forward with confidence in your future digital marketing partnership.
- [5 Marketing Tactics to Boost Holiday Sales in 2021](https://masoninteractive.com/2021/07/06/5-marketing-tactics-to-boost-holiday-sales-in-2021/): It's time to start planning for a successful Holiday season. Implement these 5 marketing tactics to boost Holiday sales in...
- [New Client Alert - Michael Vincent Academy](https://masoninteractive.com/2021/06/30/new-client-alert-michael-vincent-academy/): Our newest client, Michael Vincent Academy, the #1 accredited beauty school in LA, fits effortlessly into Mason’s roster sitting between...
- [Marketing Tips for Emerging D2C Brands: Email & SMS](https://masoninteractive.com/2021/06/29/marketing-tips-for-emerging-d2c-brands-email-sms/): Leveraging the power duo of email and SMS marketing, emerging D2C brands have the potential to double the sales figures...
- [Marketing Tips for Emerging D2C Brands: SEO](https://masoninteractive.com/2021/06/17/marketing-tips-for-emerging-d2c-brands-seo/): Search engines generate a big chunk of eCommerce sales. We listed the top SEO tips for emerging D2C brands who...
- [How to Create a Modern Shopping Journey with Facebook Discovery Commerce](https://masoninteractive.com/2021/06/16/create-a-modern-shopping-journey-with-facebook-discovery-commerce/): Mason Interactive recently partnered with Facebook to host a webinar on Facebook Discovery Commerce. The goal of the webinar was...
- [New Client Alert - Oars and Alps](https://masoninteractive.com/2021/06/10/new-client-alert-oars-and-alps/): Oars and Alps, men’s natural skincare brand, selects Mason Interactive as their strategic partner to grow awareness and reach through...
- [7 Effective B2B Marketing Strategies](https://masoninteractive.com/2021/06/08/7-effective-b2b-marketing-strategies/): Discover seven highly effective B2B marketing strategies that help you strengthen your sales pipeline. Combine content, email marketing, SEO, and...
- [Marketing Tips for Emerging D2C Brands: Creative Strategy](https://masoninteractive.com/2021/06/03/marketing-tips-for-emerging-d2c-brands-creative-strategy/): Mason’s Director of Creative, Shannon Gallaher, speaks about brand identity, customer journey, and the hottest trends in creative this Summer.
- [June 2021 Google Algorithm Update: Core Web Vitals](https://masoninteractive.com/2021/06/02/june-2021-google-algorithm-update-core-web-vitals/): For a few months now, Google has had the Core Web Vitals algorithm update looming over us. What are core...

---


## Case Studies

- [Premium Launch Campaign using META’s Andromeda Update Increased Conversion 190% and Tripled CTR](https://masoninteractive.com/case-studies/meta-andromeda-framework-increased-conversion-case-study/): The Challenge When Bethge. us, a brand of Leuchtturm Gruppe, prepared to launch their luxury hand-screen-printed greeting cards and wrapping...
- [Google Shopping SEO Optimization Drove a 156% Increase in Purchases Across Key Product Categories](https://masoninteractive.com/case-studies/seo-optimization-drove-a-156-increase-in-purchases-across-key-product-categories/): Key Takeaways
- [Building a Scalable Growth Engine for Mission-Driven Organizations](https://masoninteractive.com/case-studies/building-a-scalable-growth-engine-for-mission-driven-organizations/)
- [Rebranding a Public University Drove a 10% Application Increase](https://masoninteractive.com/case-studies/eastern-connecticut-state-university/)
- [Lushful Aesthetics](https://masoninteractive.com/case-studies/lushful-aesthetics/)
- [Cracking the Code on Winter Classes for 3X Enrollment Growth](https://masoninteractive.com/case-studies/rowan-college-enrollment-growth/)
- [5X’ing an Apparel Business](https://masoninteractive.com/case-studies/5xing-an-apparel-business/)
- [Accelerating Growth with Programmatic](https://masoninteractive.com/case-studies/accelerating-growth-with-programmatic/): TANGIBLE RESULTS:
- [FLOOF](https://masoninteractive.com/case-studies/floof/): Revenue Growth: ROAS Improvement: +47% to 3X
- [Tayst Coffee Roasters](https://masoninteractive.com/case-studies/tayst-coffee-roasters/): Implementation The process followed five distinct phases: Phase 1: Base Ad Testing Phase 2: Image Optimization Phase 3: Copy Testing...
- [Sweat Tent](https://masoninteractive.com/case-studies/sweat-tent/)
- [Indosole](https://masoninteractive.com/case-studies/indosole/)
- [Portland Leather Goods](https://masoninteractive.com/case-studies/portland-leather-goods/)
- [Woolly Clothing](https://masoninteractive.com/case-studies/woolly-clothing/)
- [Else Nutrition](https://masoninteractive.com/case-studies/else-nutrition/)
- [Fig.1](https://masoninteractive.com/case-studies/fig-1/)
- [Cusa Tea](https://masoninteractive.com/case-studies/cusa-tea/)
- [Omnichannel CPG](https://masoninteractive.com/case-studies/omnichannel-cpg/)
- [Amazon Subscription Growth](https://masoninteractive.com/case-studies/amazon-tech-subscription-growth/)
- [Needed](https://masoninteractive.com/case-studies/needed/)
- [Hampden Clothing](https://masoninteractive.com/case-studies/hampden-clothing/)
- [TRUFFLE](https://masoninteractive.com/case-studies/truffle/)
- [Dagne Dover](https://masoninteractive.com/case-studies/dagne-dover/)
- [Strong Roots](https://masoninteractive.com/case-studies/strong-roots/)
- [Wander Beauty](https://masoninteractive.com/case-studies/wander-beauty/)
- [G-SHOCK](https://masoninteractive.com/case-studies/g-shock/)
- [RiseWell](https://masoninteractive.com/case-studies/risewell/)
- [Dagne Dover (MNTN Collab)](https://masoninteractive.com/case-studies/dagne-dover-mntn-collab/)
- [Hella Cocktail](https://masoninteractive.com/case-studies/hella-cocktail/)
- [Zamzows](https://masoninteractive.com/case-studies/zamzows/)
- [Joy Creative Shop](https://masoninteractive.com/case-studies/joy-creative-shop/)
- [CIA](https://masoninteractive.com/case-studies/cia/)
- [TCS Education System](https://masoninteractive.com/case-studies/tcs-education-system/)
- [Pioneer Academy](https://masoninteractive.com/case-studies/pioneer-academy/)
- [B2B Printing Company](https://masoninteractive.com/case-studies/b2b-printing-company/)

---


## Webinars

- [How to Do Influencer Marketing Right with Facebook Branded Content](https://masoninteractive.com/?webinar=how-to-do-influencer-marketing-right-with-facebook-branded-content)
- [Unlock New Audiences With Alternative Creative Routes](https://masoninteractive.com/?webinar=unlock-new-audiences-with-alternative-creative-routes)
- [Create Seamless Shopping Experiences from Discovery to Purchase](https://masoninteractive.com/?webinar=create-seamless-shopping-experiences-from-discovery-to-purchase)
- [How to Use OTT Advertising to Grow Your Sales & Leads](https://masoninteractive.com/?webinar=how-to-use-ott-advertising-to-grow-your-sales-leads)
- [Beyond Blog Posts: An SEO-Driven Content Strategy](https://masoninteractive.com/?webinar=beyond-blog-posts-an-seo-driven-content-strategy)
- [How to Measure & Track SEO Performance](https://masoninteractive.com/?webinar=how-to-measure-track-seo-performance)
- [Grow Your Organic Traffic With the Right Keywords](https://masoninteractive.com/?webinar=grow-your-organic-traffic-with-the-right-keywords)
- [Everything You Need to Know About TikTok Ads](https://masoninteractive.com/?webinar=everything-you-need-to-know-about-tiktok-ads)
- [The Secrets of SEO for ECommerce](https://masoninteractive.com/?webinar=the-secrets-of-seo-for-ecommerce)

---

#
# Detailed Content


## Pages

- Published: 2026-04-21
- Modified: 2026-04-21
- URL: https://masoninteractive.com/example-videos/
---

- Published: 2025-10-15
- Modified: 2025-10-15
- URL: https://masoninteractive.com/social-kick-off/
---

- Published: 2025-07-24
- Modified: 2025-07-24
- URL: https://masoninteractive.com/affiliate-kick-off/
---

- Published: 2024-12-10
- Modified: 2024-12-10
- URL: https://masoninteractive.com/institutional-growth/
---

- Published: 2024-12-03
- Modified: 2024-12-10
- URL: https://masoninteractive.com/billboards/
---

- Published: 2024-12-02
- Modified: 2024-12-03
- URL: https://masoninteractive.com/work-with-fashion/
---

- Published: 2024-08-14
- Modified: 2025-05-08
- URL: https://masoninteractive.com/
---

- Published: 2023-12-20
- Modified: 2023-12-20
- URL: https://masoninteractive.com/our-offerings/daywest-portfolio/
---

- Published: 2023-12-20
- Modified: 2023-12-20
- URL: https://masoninteractive.com/our-offerings/truffle-portfolio/
---

- Published: 2023-08-15
- Modified: 2025-10-06
- URL: https://masoninteractive.com/our-offerings/creative-portfolio/
---

- Published: 2023-07-19
- Modified: 2024-07-02
- URL: https://masoninteractive.com/kick-off/
---

- Published: 2023-07-18
- Modified: 2025-01-02
- URL: https://masoninteractive.com/kick-off-seo/
---


---


## Posts

- Published: 2025-08-07
- Modified: 2025-08-07
- URL: https://masoninteractive.com/2025/08/07/how-to-rank-in-google-shopping-an-seo-guide/
- Categories: SEO
---

- Published: 2025-05-29
- Modified: 2025-05-29
- URL: https://masoninteractive.com/2025/05/29/the-new-seo-era-competing-in-a-search-landscape-ruled-by-ai/
- Categories: SEO
AI tools like ChatGPT, Perplexity, and Google Overviews are reshaping what shows up in search and who gets visibility. At Mason, we’ve been tracking this shift closely and evolving how we build content, structure pages, and measure performance. The result? More traffic from AI sources, more leads, and more clarity about what’s actually working.

---

- Published: 2025-03-07
- Modified: 2025-03-07
- URL: https://masoninteractive.com/2025/03/07/why-economic-instability-breeds-successful-businesses/
- Categories: Industry Updates
- Tags: Brand Building
---

- Published: 2025-01-22
- Modified: 2025-01-22
- URL: https://masoninteractive.com/2025/01/22/how-beauty-brands-can-stay-ahead-in-2025/
- Categories: Industry Updates, Marketing Strategy
- Tags: Digital Marketing
---

- Published: 2025-01-06
- Modified: 2025-01-06
- URL: https://masoninteractive.com/2025/01/06/maximizing-roi-through-scientific-ad-testing/
- Categories: Brand Strategy, Clients
- Tags: Client Alert, Digital Marketing, eCommerce, Marketing Strategy
---

- Published: 2024-12-18
- Modified: 2024-12-18
- URL: https://masoninteractive.com/2024/12/18/cyber-monday-2024-paid-search-reflections-and-2025-outlook/
- Categories: Brand Strategy, Clients, eCommerce
- Tags: Client Alert, Digital Marketing, eCommerce, Marketing Strategy
---

- Published: 2024-12-13
- Modified: 2024-12-13
- URL: https://masoninteractive.com/2024/12/13/forward-thinking-fashion-a-day-with-marimekko-at-mason-interactive/
- Categories: Brand Strategy, Clients, eCommerce
- Tags: Client Alert, Digital Marketing, eCommerce, Marketing Strategy
---

- Published: 2024-12-09
- Modified: 2024-12-09
- URL: https://masoninteractive.com/2024/12/09/2025-trends-for-ctv-ads-how-brands-can-plan-for-success/
- Categories: Industry Updates
- Tags: Digital Marketing
---

- Published: 2024-12-09
- Modified: 2024-12-09
- URL: https://masoninteractive.com/2024/12/09/strategies-fashion-brands-need-to-thrive-in-2025/
- Categories: Industry Updates, Marketing Strategy
- Tags: Digital Marketing
---

- Published: 2024-11-13
- Modified: 2024-11-05
- URL: https://masoninteractive.com/2024/11/13/rebranding-eastern-connecticut-state-university-a-fresh-visual-identity-for-the-warriors/
- Categories: Clients, Creative and Brand, Education Marketing
- Tags: Content Strategy, higher ed
---

- Published: 2024-11-11
- Modified: 2025-02-05
- URL: https://masoninteractive.com/2024/11/11/new-client-alert-miracosta-community-college/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-11-08
- Modified: 2024-11-05
- URL: https://masoninteractive.com/2024/11/08/new-client-alert-hate-ends-now/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-11-05
- Modified: 2024-11-05
- URL: https://masoninteractive.com/2024/11/05/new-client-alert-mrs-alice/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-09-30
- Modified: 2024-09-30
- URL: https://masoninteractive.com/2024/09/30/facing-the-enrollment-challenge-why-college-enrollment-is-declining-and-how-schools-can-adapt/
- Categories: Education Marketing, Industry Updates
- Tags: higher ed
---

- Published: 2024-09-11
- Modified: 2024-09-25
- URL: https://masoninteractive.com/2024/09/11/the-future-of-digital-advertising-in-2024/
- Categories: Industry Updates
- Tags: Digital Marketing
---

- Published: 2024-09-04
- Modified: 2024-09-04
- URL: https://masoninteractive.com/2024/09/04/takeaways-from-googles-think-retail-nyc-navigating-the-holiday-season/
- Categories: Industry Updates
---

- Published: 2024-08-28
- Modified: 2024-08-28
- URL: https://masoninteractive.com/2024/08/28/summer-internship-experience-2024/
- Categories: Mason Culture
- Tags: Digital Marketing, Marketing Strategy, Mason Culture, summer internship
---

- Published: 2024-08-26
- Modified: 2024-08-12
- URL: https://masoninteractive.com/2024/08/26/new-client-alert-mila/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-08-23
- Modified: 2024-08-12
- URL: https://masoninteractive.com/2024/08/23/new-client-alert-brodys/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-08-21
- Modified: 2024-08-12
- URL: https://masoninteractive.com/2024/08/21/new-client-alert-lyrically-correct/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-08-19
- Modified: 2024-08-12
- URL: https://masoninteractive.com/2024/08/19/new-client-alert-popstar/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-08-16
- Modified: 2024-08-12
- URL: https://masoninteractive.com/2024/08/16/new-client-alert-the-ness/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-08-14
- Modified: 2024-08-12
- URL: https://masoninteractive.com/2024/08/14/new-client-alert-everydae/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-08-12
- Modified: 2024-08-12
- URL: https://masoninteractive.com/2024/08/12/new-client-alert-sol-labs/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-05-15
- Modified: 2024-05-22
- URL: https://masoninteractive.com/2024/05/15/march-2024-google-core-algorithm-update-what-happened/
- Categories: Industry Updates
- Tags: Digital Marketing
---

- Published: 2024-04-30
- Modified: 2024-03-15
- URL: https://masoninteractive.com/2024/04/30/new-client-alert-eastern-connecticut-state-university/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-04-30
- Modified: 2024-04-30
- URL: https://masoninteractive.com/2024/04/30/navigating-third-party-cookie-deprecation-what-you-need-to-know/
- Categories: Google, Industry Updates
- Tags: Google
---

- Published: 2024-03-15
- Modified: 2024-03-15
- URL: https://masoninteractive.com/2024/03/15/new-client-alert-pryor-learning/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-03-10
- Modified: 2024-03-08
- URL: https://masoninteractive.com/2024/03/10/new-client-alert-edward-sexton/
- Categories: Clients, eCommerce
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-03-09
- Modified: 2024-03-08
- URL: https://masoninteractive.com/2024/03/09/new-client-alert-marimekko/
- Categories: Clients, eCommerce
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-03-07
- Modified: 2024-03-07
- URL: https://masoninteractive.com/2024/03/07/new-client-alert-bennett-winch-2/
- Categories: Clients, eCommerce
- Tags: Client Alert, Digital Marketing
---

- Published: 2024-02-28
- Modified: 2024-02-28
- URL: https://masoninteractive.com/2024/02/28/mason-interactive-recognized-as-a-2024-google-premier-partner/
- Categories: B2B Marketing, Google, News & Events
- Tags: Google ads
---

- Published: 2024-02-27
- Modified: 2024-02-27
- URL: https://masoninteractive.com/2024/02/27/new-client-alert-university-of-florida/
- Categories: Clients, Education Marketing
- Tags: Client Alert, Digital Marketing, Higher Education
---

- Published: 2024-01-16
- Modified: 2024-01-17
- URL: https://masoninteractive.com/2024/01/16/2024-ava-digital-awards-winners/
- Categories: News & Events
---

- Published: 2023-12-07
- Modified: 2023-12-07
- URL: https://masoninteractive.com/2023/12/07/unpacking-bfcm-trends-insights-and-actionable-takeaways/
- Categories: eCommerce, Industry Updates, Marketing Strategy
- Tags: BFCM, eCommerce
As we bid farewell to yet another exciting Black Friday and Cyber Monday (BFCM) shopping frenzy, it's imperative to reflect on the performance metrics that shaped this year's Cyber Week landscape.

---

- Published: 2023-09-14
- Modified: 2023-09-14
- URL: https://masoninteractive.com/2023/09/14/dont-get-it-twisted-optimizing-vs-true-a-b-testing/
- Categories: Brand Strategy, eCommerce, Industry Updates
- Tags: eCommerce, Paid Media
---

- Published: 2023-09-05
- Modified: 2025-02-05
- URL: https://masoninteractive.com/2023/09/05/unlocking-q4-success-insights-from-metas-agency-accelerator-event/
- Categories: Industry Updates
---

- Published: 2023-07-25
- Modified: 2023-07-25
- URL: https://masoninteractive.com/2023/07/25/cpg-brands-riding-the-wave-of-latest-trends/
- Categories: Brand Strategy, Industry Updates
- Tags: CPG, Sustainability
---

- Published: 2023-03-22
- Modified: 2023-03-22
- URL: https://masoninteractive.com/2023/03/22/mason-interactive-the-trade-desk/
- Categories: Paid Media
- Tags: Digital Marketing, Marketing Strategy, The Trade Desk
---

- Published: 2023-03-08
- Modified: 2023-03-08
- URL: https://masoninteractive.com/2023/03/08/what-to-do-if-tiktok-gets-banned/
- Categories: Marketing Strategy
- Tags: Digital Marketing, Marketing Strategy, TikTok
---

- Published: 2023-03-07
- Modified: 2023-03-07
- URL: https://masoninteractive.com/2023/03/07/how-will-chat-gpt-effect-search-engine-marketing/
- Categories: Industry Updates
- Tags: ChatGPT, Generative AI
---

- Published: 2023-03-02
- Modified: 2023-03-02
- URL: https://masoninteractive.com/2023/03/02/recap-grow-la-retail-conference/
- Categories: Brand Strategy, Industry Updates, Marketing Strategy, News & Events
- Tags: Conference, Digital Marketing, Networking
---

- Published: 2023-02-28
- Modified: 2023-02-28
- URL: https://masoninteractive.com/2023/02/28/mason-interacitive-2023-google-premier-partner/
- Categories: B2B Marketing, Google, News & Events
- Tags: Google ads
---

- Published: 2023-02-16
- Modified: 2023-02-16
- URL: https://masoninteractive.com/2023/02/16/future-of-analytics-ga4/
- Categories: Google, Industry Updates, SEO
- Tags: Digital Marketing, GA4, Google Analytics, SEO
---

- Published: 2023-02-16
- Modified: 2023-02-16
- URL: https://masoninteractive.com/2023/02/16/new-client-alert-hampden-clothing/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2023-02-06
- Modified: 2023-02-06
- URL: https://masoninteractive.com/2023/02/06/new-client-needed-perinatal/
- Categories: Clients
- Tags: Client Alert, Digital Marketing, Needed
---

- Published: 2022-11-17
- Modified: 2022-11-17
- URL: https://masoninteractive.com/2022/11/17/communication-is-key/
- Categories: Brand Strategy, eCommerce, Industry Updates
- Tags: Digital Marketing, eCommerce, Paid Media
---

- Published: 2022-11-16
- Modified: 2022-11-16
- URL: https://masoninteractive.com/2022/11/16/holiday-is-here/
- Categories: Brand Strategy, eCommerce, Industry Updates
- Tags: Digital Marketing, eCommerce, Paid Media
---

- Published: 2022-11-08
- Modified: 2022-11-08
- URL: https://masoninteractive.com/2022/11/08/new-client-alert-soshe-beauty/
- Categories: Clients
- Tags: Client Alert, Digital Marketing
---

- Published: 2022-10-15
- Modified: 2022-10-15
- URL: https://masoninteractive.com/2022/10/15/education-seminar-google-october-2022/
- Categories: Education Marketing, Google, News & Events
- Tags: Digital Marketing, eCommerce, Paid Media
---

- Published: 2022-09-28
- Modified: 2022-09-28
- URL: https://masoninteractive.com/2022/09/28/holiday-planning-101-ecommerce/
- Categories: Brand Strategy, eCommerce, Industry Updates
- Tags: Digital Marketing, eCommerce, Paid Media
---

- Published: 2022-09-27
- Modified: 2022-09-27
- URL: https://masoninteractive.com/2022/09/27/new-client-alert-stevenson-school/
- Categories: Clients, Education Marketing
- Tags: Client Alert, Digital Marketing, Stevenson School
---

- Published: 2022-09-20
- Modified: 2022-09-20
- URL: https://masoninteractive.com/2022/09/20/new-client-alert-bennett-winch/
- Categories: Clients
- Tags: Bennett Winch, Client Alert, Digital Marketing
---

- Published: 2022-09-02
- Modified: 2022-09-02
- URL: https://masoninteractive.com/2022/09/02/two-blind-brothers-new-client/
- Categories: Clients
- Tags: Client Alert, Digital Marketing, Two Blind Brothers
---

- Published: 2022-08-31
- Modified: 2022-08-31
- URL: https://masoninteractive.com/2022/08/31/advantage-shopping-campaigns-meta/
- Categories: Brand Strategy, eCommerce, Industry Updates, Paid Media
- Tags: Digital Marketing, eCommerce, Paid Media
---

- Published: 2022-08-12
- Modified: 2022-08-12
- URL: https://masoninteractive.com/2022/08/12/summer-agency-internship-nyc/
- Categories: Mason Culture
- Tags: Digital Marketing, Marketing Strategy, Mason Culture, summer internship
---

- Published: 2022-08-02
- Modified: 2022-08-02
- URL: https://masoninteractive.com/2022/08/02/3-winning-tactics-we-see-across-clients-in-the-face-of-rising-cpms-a-recessionary-environment/
- Categories: Brand Strategy, eCommerce, Marketing Strategy
---

- Published: 2022-07-26
- Modified: 2022-07-26
- URL: https://masoninteractive.com/2022/07/26/new-client-alert-bask-lather/
- Categories: Clients
---

- Published: 2022-07-14
- Modified: 2022-07-14
- URL: https://masoninteractive.com/2022/07/14/new-client-alert-vosges/
- Categories: Clients, eCommerce, Marketing Strategy
---

- Published: 2022-07-06
- Modified: 2022-07-06
- URL: https://masoninteractive.com/2022/07/06/client-only-seminar-at-google-on-29th-of-june-2022/
- Categories: Google
---

- Published: 2022-07-05
- Modified: 2022-07-05
- URL: https://masoninteractive.com/2022/07/05/new-client-alert-blume/
- Categories: B2B Marketing, Clients, eCommerce
---

- Published: 2022-07-05
- Modified: 2022-07-05
- URL: https://masoninteractive.com/2022/07/05/performance-max-campaigns-an-introduction/
- Categories: Brand Strategy, Industry Updates, Paid Media
---

- Published: 2022-06-23
- Modified: 2022-06-23
- URL: https://masoninteractive.com/2022/06/23/new-client-alert-alala/
- Categories: Clients, eCommerce
---

- Published: 2022-06-09
- Modified: 2022-06-09
- URL: https://masoninteractive.com/2022/06/09/meta-webinar-recap-strengthening-your-brands-ad-performance/
- Categories: Brand Strategy, Industry Updates, Marketing Strategy, Paid Media
---

- Published: 2022-05-12
- Modified: 2022-05-12
- URL: https://masoninteractive.com/2022/05/12/google-analytics-4-an-introduction/
- Categories: Brand Strategy, Google, Industry Updates, Marketing Strategy, News & Events
---

- Published: 2022-04-20
- Modified: 2022-04-20
- URL: https://masoninteractive.com/2022/04/20/the-future-of-marketing-calls-for-diversifying-advertising-platforms/
- Categories: Brand Strategy, Communication Strategy, Creative and Brand, Marketing Strategy
---

- Published: 2022-04-05
- Modified: 2022-04-05
- URL: https://masoninteractive.com/2022/04/05/mason-interactive-hires-kelly-stancil/
- Categories: Mason Culture, News & Events
---

- Published: 2022-04-04
- Modified: 2022-04-04
- URL: https://masoninteractive.com/2022/04/04/first-party-data-the-key-to-a-successful-growth-strategy/
- Categories: Brand Strategy, Google, Marketing Strategy, News & Events
- Tags: Content Strategy, Digital Marketing, Marketing Strategy
---

- Published: 2022-03-21
- Modified: 2022-03-21
- URL: https://masoninteractive.com/2022/03/21/your-retailers-are-your-competitors-too/
- Categories: Brand Strategy, Google, Marketing Strategy, Paid Media
---

- Published: 2022-03-02
- Modified: 2022-03-02
- URL: https://masoninteractive.com/2022/03/02/enhanced-conversion-tracking-everything-you-need-to-know/
- Categories: Brand Strategy, eCommerce, Google, Industry Updates, Marketing Strategy
---

- Published: 2022-02-23
- Modified: 2022-02-23
- URL: https://masoninteractive.com/2022/02/23/new-client-alert-international-center-of-photography/
- Categories: Clients, News & Events, Paid Media, SEO
---

- Published: 2022-02-23
- Modified: 2022-02-23
- URL: https://masoninteractive.com/2022/02/23/new-client-alert-sweetie-pie-organics/
- Categories: Clients
---

- Published: 2022-02-17
- Modified: 2022-02-17
- URL: https://masoninteractive.com/2022/02/17/mason-interactive-recognized-as-a-2022-google-premier-partner/
- Categories: B2B Marketing, Google, News & Events
---

- Published: 2022-02-07
- Modified: 2022-02-07
- URL: https://masoninteractive.com/2022/02/07/3-keys-to-performance-marketing-in-2022-report/
- Categories: Brand Strategy, Communication Strategy, Industry Updates, Marketing Strategy, News & Events
- Tags: Content Strategy, eCommerce, Google ads, higher ed, Marketing Strategy
---

- Published: 2022-02-07
- Modified: 2022-02-07
- URL: https://masoninteractive.com/2022/02/07/new-client-alert-gussi/
- Categories: Clients
- Tags: eCommerce
---

- Published: 2022-02-07
- Modified: 2022-02-07
- URL: https://masoninteractive.com/2022/02/07/new-client-alert-marcella/
- Categories: Clients
- Tags: eCommerce
---

- Published: 2021-11-17
- Modified: 2021-11-17
- URL: https://masoninteractive.com/2021/11/17/mason-interactive-hires-david-grigg/
- Categories: Mason Culture
- Tags: Digital Marketing, Diversity, Equity, Google ads, Mason Interactive, Paid Media
We are excited to announce that David Grigg has joined Team Hawk at Mason Interactive as a Performance Marketing Manager.

---

- Published: 2021-10-07
- Modified: 2021-10-07
- URL: https://masoninteractive.com/2021/10/07/marketing-best-practices-for-alcohol-brands/
- Categories: Creative and Brand, eCommerce, Marketing Strategy
- Tags: alcoholic beverages, Brand Awareness, Branding, Content Strategy, eCommerce
When the first lockdowns of Covid-19 hit early in 2020, we began to see a paradigm shift of the entire world, and the U.S. was no exception.

---

- Published: 2021-10-04
- Modified: 2021-10-04
- URL: https://masoninteractive.com/2021/10/04/7-tips-for-effective-video-advertising/
- Categories: Creative and Brand, Marketing Strategy
- Tags: Brand Awareness, Content Strategy, eCommerce, Mobile optimization, Product Promotion, Video Advertising, Video Marketing
When it comes to marketing, video content reigns supreme. While there's always a place for text and images, humans are naturally drawn to moving pictures, which is why video marketing is so effective.

---

- Published: 2021-10-01
- Modified: 2025-02-05
- URL: https://masoninteractive.com/2021/10/01/our-partnership-with-st-augustine-college-is-growing/
- Categories: Clients
- Tags: Creative, Email Marketing, higher ed, SEO
We’re happy to announce that our existing client St. Augustine College has extended the scope of work with us to include email marketing, SEO, and creative services.

---

- Published: 2021-09-27
- Modified: 2021-09-27
- URL: https://masoninteractive.com/2021/09/27/owning-the-consumer-how-to-transition-from-b2b-to-d2c/
- Categories: eCommerce, Marketing Strategy
- Tags: D2C, eCommerce, Marketing Strategy
---

- Published: 2021-09-22
- Modified: 2021-09-22
- URL: https://masoninteractive.com/2021/09/22/seo-in-higher-education-6-tips-for-colleges-and-universities/
- Categories: Education Marketing, SEO
SEO can yield an ongoing, free source of high-converting organic traffic for colleges and universities. We listed 6 tips to get back on track with SEO best practices and climb search rankings.

---

- Published: 2021-09-02
- Modified: 2021-09-02
- URL: https://masoninteractive.com/2021/09/02/apple-ios-15-the-new-era-of-email-marketing/
- Categories: Email Marketing
Apple’s new Mail Privacy Protection doesn't need to complicate your email marketing efforts. Instead, shift focus to what matters most: your customers and their needs.

---

- Published: 2021-08-26
- Modified: 2021-08-26
- URL: https://masoninteractive.com/2021/08/26/how-to-use-social-media-in-higher-education-4-useful-tips/
- Categories: Education Marketing
Reach new prospective students and meet your enrollment goals with these higher education social media tips. Be aware of your target audiences, be attentive to their needs, and be consistent with delivering content and engagement.

---

- Published: 2021-08-23
- Modified: 2021-08-23
- URL: https://masoninteractive.com/2021/08/23/new-client-alert-the-gelbottle/
- Categories: Clients
Mason Interactive will manage SEO, Google, and Bing paid media advertising for The GelBottle US to drive website traffic, increase market share, and complement their awareness tactics.

---

- Published: 2021-08-18
- Modified: 2021-08-18
- URL: https://masoninteractive.com/2021/08/18/creative-best-practices-for-holiday-marketing/
- Categories: Creative and Brand, Marketing Strategy
Outperform your competition this holiday season with these creative best practices for holiday marketing! Creative strategy, including tone of voice and visual assets, is an important element of a well-executed holiday marketing plan.

---

- Published: 2021-08-11
- Modified: 2021-08-11
- URL: https://masoninteractive.com/2021/08/11/mason-interactive-continues-to-grow-new-office-new-services/
- Categories: News & Events
Mason Interactive announces a new, second office opening and an expansion of the service portfolio. These additions empower our clients with enhanced, integrated digital marketing solutions, driving performance for brands across all industries.

---

- Published: 2021-08-04
- Modified: 2021-08-04
- URL: https://masoninteractive.com/2021/08/04/8-holiday-marketing-kpis-to-track-in-2021/
- Categories: Marketing Strategy
Check out these holiday marketing KPIs. Ensure you've implement ways to track and measure success before tapping into the joy of the season.

---

- Published: 2021-07-27
- Modified: 2021-07-27
- URL: https://masoninteractive.com/2021/07/27/how-to-do-influencer-marketing-right-with-facebook-branded-content/
- Categories: Marketing Strategy
Facebook branded content tools combine the art of creator voices with the science of targeting, ads and paid media, testing and measuring.

---

- Published: 2021-07-14
- Modified: 2021-07-14
- URL: https://masoninteractive.com/2021/07/14/marketing-tips-for-emerging-d2c-brands-paid-media/
- Categories: Marketing Strategy, Paid Media
Our digital marketing experts share their best paid media tips for emerging D2C brands to drive online sales with Facebook, Instagram, Google, TikTok and other digital platforms.

---

- Published: 2021-07-13
- Modified: 2021-07-13
- URL: https://masoninteractive.com/2021/07/13/amplifying-the-age-of-holistic-digital-marketing-in-happi-magazine/
- Categories: News & Events
---

- Published: 2021-07-08
- Modified: 2021-07-08
- URL: https://masoninteractive.com/2021/07/08/5-important-questions-to-ask-when-hiring-a-digital-marketing-agency/
- Categories: Clients, Marketing Strategy
Ask these 5 important questions when hiring an agency and move forward with confidence in your future digital marketing partnership.

---

- Published: 2021-07-06
- Modified: 2021-07-06
- URL: https://masoninteractive.com/2021/07/06/5-marketing-tactics-to-boost-holiday-sales-in-2021/
- Categories: Marketing Strategy
It's time to start planning for a successful Holiday season. Implement these 5 marketing tactics to boost Holiday sales in 2021 and stand out from your competition.

---

- Published: 2021-06-30
- Modified: 2021-06-30
- URL: https://masoninteractive.com/2021/06/30/new-client-alert-michael-vincent-academy/
- Categories: Clients, Education Marketing
Our newest client, Michael Vincent Academy, the #1 accredited beauty school in LA, fits effortlessly into Mason’s roster sitting between beauty, fashion, and higher education.

---

- Published: 2021-06-29
- Modified: 2021-06-29
- URL: https://masoninteractive.com/2021/06/29/marketing-tips-for-emerging-d2c-brands-email-sms/
- Categories: eCommerce, Marketing Strategy
Leveraging the power duo of email and SMS marketing, emerging D2C brands have the potential to double the sales figures in a cost-effective way.

---

- Published: 2021-06-17
- Modified: 2021-06-17
- URL: https://masoninteractive.com/2021/06/17/marketing-tips-for-emerging-d2c-brands-seo/
- Categories: eCommerce, SEO
Search engines generate a big chunk of eCommerce sales. We listed the top SEO tips for emerging D2C brands who want to increase online sales.

---

- Published: 2021-06-16
- Modified: 2021-06-16
- URL: https://masoninteractive.com/2021/06/16/create-a-modern-shopping-journey-with-facebook-discovery-commerce/
- Categories: eCommerce, Paid Media
---

- Published: 2021-06-10
- Modified: 2021-06-10
- URL: https://masoninteractive.com/2021/06/10/new-client-alert-oars-and-alps/
- Categories: Clients
Oars and Alps, men’s natural skincare brand, selects Mason Interactive as their strategic partner to grow awareness and reach through a long-term digital marketing strategy.

---

- Published: 2021-06-08
- Modified: 2021-06-08
- URL: https://masoninteractive.com/2021/06/08/7-effective-b2b-marketing-strategies/
- Categories: B2B Marketing
Discover seven highly effective B2B marketing strategies that help you strengthen your sales pipeline. Combine content, email marketing, SEO, and more!

---

- Published: 2021-06-03
- Modified: 2021-06-03
- URL: https://masoninteractive.com/2021/06/03/marketing-tips-for-emerging-d2c-brands-creative-strategy/
- Categories: Creative and Brand
Mason’s Director of Creative, Shannon Gallaher, speaks about brand identity, customer journey, and the hottest trends in creative this Summer.

---

- Published: 2021-06-02
- Modified: 2021-06-02
- URL: https://masoninteractive.com/2021/06/02/june-2021-google-algorithm-update-core-web-vitals/
- Categories: Google, SEO
For a few months now, Google has had the Core Web Vitals algorithm update looming over us. What are core web vitals, you ask?

---


---


## Case Studies

- Published: 2026-02-09
- Modified: 2026-02-09
- URL: https://masoninteractive.com/case-studies/meta-andromeda-framework-increased-conversion-case-study/
- Industries: Lifestyle
- Services: Creative
- Teams: Creative Production
---

- Published: 2025-08-06
- Modified: 2025-08-06
- URL: https://masoninteractive.com/case-studies/seo-optimization-drove-a-156-increase-in-purchases-across-key-product-categories/
- Industries: Lifestyle
- Services: SEO
- Teams: SEO Experts
---

- Published: 2025-03-18
- Modified: 2025-03-18
- URL: https://masoninteractive.com/case-studies/accelerating-growth-with-programmatic/
- Industries: Lifestyle
- Services: Programmatic
- Teams: ECommerce Marketing
---

- Published: 2025-03-04
- Modified: 2025-04-28
- URL: https://masoninteractive.com/case-studies/floof/
- Industries: Lifestyle
- Services: Creative, Paid Media
- Teams: Creative Strategy
---

- Published: 2025-01-07
- Modified: 2025-01-10
- URL: https://masoninteractive.com/case-studies/tayst-coffee-roasters/
- Industries: CPG, Lifestyle
- Services: Creative, Paid Media
- Teams: ECommerce Marketing, Retail Marketing
---


---


## Webinars


---