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Apple’s iOS 14 Privacy Update and Advertising

Category
News & Events
Date
January 14, 2021
Author
Adrian Padron
Social

Apple’s new iOS14 privacy features will impact how advertisers and agencies receive and process data and conversion events, from partners such as Facebook.

What does the new policy entail? 

  • Apps will be required to ask users for permission to track them across apps and websites owned by other companies.
  • Until now, users have been automatically opted in, with an option to opt out afterwards. With the new iOS14 release, users will see a pop-up message when they open an app for the first time, allowing them to revoke or grant tracking permissions
  • Unless the user opts in tracking via the prompt, Apple’s policy will prohibit the app to collect and share certain user data. As a result, ads personalization and performance reporting may be limited for both app and web conversion events.

At Mason Interactive we’re committed to help our clients prepare for Apple’s new policies so we can continue delivering high-performance digital advertising campaigns

For additional reading, Facebook has published useful resources about Apple iOS 14 release’s impact on your ads and how to use Facebook Pixel to reach iOS users.

If you have any questions about the new iOS14 update please contact your account team or schedule a consultation with us.