In the realm of digital advertising, the strategies employed to maximize ROI are as diverse as the platforms themselves. When it comes to paid social media advertising on platforms like Facebook and Instagram, two primary approaches stand out: optimization and true A/B testing. While both aim to improve campaign performance, they differ significantly in their […]

On August 7th, Mason’s team of experts attended Meta’s Agency Accelerator Event in New York City to learn about executable strategies to maximize performance for the upcoming Q4 – and Q5-season. As a Meta Business Partner, we learned valuable insights and results-driven marketing solutions. Navigating Friction for Seamless Experiences Friction in online experiences interferes with […]

Consumer Packaged Goods (CPG) brands are continuously evolving to meet the changing needs and preferences of consumers. The pandemic made consumers focus more on products that align with their lifestyle choices and sustainability efforts. The shift towards convenience and extensive product selection is changing how CPG brands engage with customers in the digital era. To […]