Colleges and universities across the U.S. are grappling with declining enrollment, a trend fueled by demographic shifts, rising costs, and changing perceptions of higher education’s value. Here’s a look at the main factors driving this shift and what institutions can do to reverse it. 1. Shifting Demographics High school graduates are projected to decline in […]

As we move through 2024 into 2025, digital advertising is rapidly evolving, bringing new opportunities and challenges for businesses looking to connect with audiences. One key trend is programmatic advertising—an automated way of buying and selling ads online. Let’s explore how this is reshaping digital marketing and what it means for the future. 1. What is […]

Earlier this week, we had the pleasure of attending Google’s Think Retail NYC, a major annual event held at the iconic St. John’s Terminal. As one of Google’s premier events, alongside Think Lead Gen and Google Marketing Live, it was packed with valuable insights to help retailers and marketers alike navigate the upcoming holiday season. […]