From Awareness to Enrollment to Student Engagement

Higher education marketing requires a unique approach. Our enrollment marketing experts combine lead generation strategies with audience insights and data to help colleges and universities meet their enrollment goals, increase student engagement, and marketing ROI.



Our goal is to generate not only more leads, but more valuable leads. To do this, we start with an in-depth analysis of your students’ lead-to-enrollment journey. With audience insights, and your unique goals and objectives in mind we build you a custom enrollment marketing strategy from the ground up.


Our higher education marketing experts use a seamless process that divides each project into easy-to-track phases and milestones. Monthly reports will keep you up-to-date on results so you know exactly how successful your enrollment marketing campaigns are.


Born over years of working with education institutions, you can count on us with your end-to-end enrollment marketing strategy. Whether you need customized Google, Facebook, YouTube, TikTok, SEO, email marketing, or creative services, we got you.

Choose Mason Interactive if you are looking to:

  • Grow enrollments to your college or university
  • Strategize your lead generation efforts
  • Increase brand awareness with social
  • Improve student acquisition and engagement
  • Rethink your SEO strategy to drive more traffic
  • Nurture leads through customized email campaigns
  • Make the most of your marketing budget
  • Work with a Google Premier Partner agency

The Admissions team keeps saying “Give us more of the Mason Leads.

Chip BergstromVice President of Marketing & Communications, Bay State College

We onboarded five separate schools, and Mason made each transition as smooth could be. Every university did better almost instantly.

Jeremy HuntDirector of Online Lead Generation at TCS Education System

Mason is focused on our Cost Per Enrollment - not lead, but bottom line Cost Per New Student.

Bryan KennaCMO at Ashworth College

216% increase in college enrollments with Paid Search

Restructuring AdWords helped TCS Education System, a nonprofit system for colleges, increase college enrollments at a lower cost.

TCS Education System case studyTCS Education System case study