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Don’t Get It Twisted: Optimizing vs. True A/B Testing

In the realm of digital advertising, the strategies employed to maximize ROI are as diverse as the platforms themselves. When it comes to paid social media advertising on platforms like Facebook and Instagram, two primary approaches stand out: optimization and true A/B testing. While both aim to improve campaign performance, they differ significantly in their […]

Unlocking Q4 Success: Insights from Meta’s Agency Accelerator Event

On August 7th, Mason’s team of experts attended Meta’s Agency Accelerator Event in New York City to learn about executable strategies to maximize performance for the upcoming Q4 – and Q5-season. As a Meta Business Partner, we learned valuable insights and results-driven marketing solutions. Navigating Friction for Seamless Experiences Friction in online experiences interferes with […]

CPG Brands: Riding the Wave of Latest Trends

Consumer Packaged Goods (CPG) brands are continuously evolving to meet the changing needs and preferences of consumers. The pandemic made consumers focus more on products that align with their lifestyle choices and sustainability efforts. The shift towards convenience and extensive product selection is changing how CPG brands engage with customers in the digital era. To […]

Mason Interactive x The Trade Desk

Mason Interactive is proud to announce that we are expanding our programmatic advertising capabilities with a seat at The Trade Desk, and that we’ve a new media team to manage our clients advertising on the Trade Desk. The Trade Desk is the leading demand-side platform (DSP), a platform for advertisers to purchase and manage digital […]

What To Do If TikTok Gets Banned

Social media platform, TikTok, has taken the world by storm, with millions of users logging onto the app every day to watch short-form videos. However, the app has also faced scrutiny from various governments over concerns about privacy and security. Recently, there have been talks of banning the app altogether, which could have significant implications […]

Search Engine Trends in the face of AI

It’s been a few months since ChatGPT entered the national consciousness, and I wanted to take a few words to describe how it – and AI in general – is affecting Search Engine Marketing. I’m going to start with what I know to be true, proceed to what I believe to be true, move on […]

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