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Smart Marketing Hacks for Post-Holiday Campaigns

Stand out with post-holiday marketing campaigns. When your competitors go quiet, continue your sales success long after the new year with these simple marketing tips.

3 Ways to Overcome Higher Education Marketing Challenges in 2021

Resolve higher education marketing challenges in 2021 by strengthening your recruitment programs, communicating value, and generating high-intent leads.

Day in the life: Account Strategist Dasia

While our team of digital marketing experts continues to grow, we want to introduce you to our new Digital Account Strategist, Dasia Hood. She’ll be joining Mason’s North Carolina office.

Facebook Launches New Shopping Capabilities

Facebook has launched new custom audience targeting over the last week specifically for retargeting users who have interacted on the Instagram Shop. New targeting capabilities allow advertisers to target users who have viewed a product, saved a product or initiated a purchase through the Shop. Brands will also be able to promote sales and discounts. […]

7 Crucial Enrollment Marketing Mistakes to Avoid

What is preventing you from reaching your enrollment goals? These are the most crucial enrollment marketing mistakes higher education marketing professionals should avoid.

Email Tips & Tricks to Win Holiday Sales

Why Email Marketing? Email marketing is one of the most effective forms of marketing around. Not only is it effective at turning prospects into buyers, but it is a process that can be completely automated to save time and money. Surrounding the holidays, email marketing help businesses reach new potential buyers and turn them into […]

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