Blog

The Future Of Digital Advertising in 2024

As we move through 2024 into 2025, digital advertising is rapidly evolving, bringing new opportunities and challenges for businesses looking to connect with audiences. One key trend is programmatic advertising—an automated way of buying and selling ads online. Let’s explore how this is reshaping digital marketing and what it means for the future. 1. What is […]

Takeaways from Google’s Think Retail NYC: Navigating the Holiday Season

Earlier this week, we had the pleasure of attending Google’s Think Retail NYC, a major annual event held at the iconic St. John’s Terminal. As one of Google’s premier events, alongside Think Lead Gen and Google Marketing Live, it was packed with valuable insights to help retailers and marketers alike navigate the upcoming holiday season. […]

Summer Internship Experience 2024

This summer, I have been working as a Digital Marketing intern for Mason and it has been an amazing experience. Before this internship, I never thought I would be able to experience the professional world as a high school student. Working at Mason has been a journey filled with valuable lessons that have shaped my […]

New Client Alert: Mila

We’re thrilled to announce that Mason is partnering with Mila to develop a refined cross-channel advertising strategy for the smart air purifier brand. Mila was created by three fathers, Grant, Dave, and Charles, who were determined to find a solution to the urban air pollution they experienced while living in Shanghai. Witnessing the detrimental effects […]

New Client Alert: Brody’s

We’re excited to welcome Brody’s Crafted Cocktails, an award-winning premium spirits company, to our portfolio of CPG brands! Brody’s offers an unparalleled drinking experience, transforming every sip into a journey of taste and sophistication. Each cocktail is crafted with premium spirits and fresh, natural ingredients, ensuring top-notch quality without artificial flavors or preservatives. Why we […]

New Client Alert: Lyrically Correct

We are ecstatic to announce our partnership with Lyrically Correct, an up and coming card game that bridges iconic music, community, and memory. From their deep love of music, creators Juelz, Tiff, Dee, and Nikki came together to make the ultimate game that tests one’s knowledge of classic Hip Hop and R&B music. From solo […]

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