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Recap: GROW LA Retail Conference

There’s nothing like connecting with like minded people, discovering new brands, and learning about unique success stories IRL. In a post-pandemic world, the days of congregating in musky hotel lounges are kind of over. We came across GROW a few years back, and sponsored one of their in-person events in 2021. It’s safe to say […]

Mason Interactive Recognized as a 2023 Google Premier Partner

We’re excited to share that Mason Interactive has achieved 2023 Premier Partner status in the Google Partners program. This designation recognizes us as one of the top 3% of agencies in the United States. This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as a […]

New Client Alert: Hampden Clothing

We’re thrilled to announce that Mason Interactive added Hampden Clothing, a designer clothing boutique, to our growing portfolio of Fashion clients. Founder Stacy Smallwood hand picks pieces she knows her clients will love, and never neglects details or current trends. The collections reflect her personable and bubbly personality, and items are hand-selected during New York […]

The Future of Analytics: Google Analytics 4

What is Google Analytics 4? Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It replaces Google’s previous Universal Analytics (UA) tracking code and offers many new features that are designed to help you better understand user behavior on your website. In this article we’re going to discuss the differences between […]

New Client Alert: Needed

We’re excited to announce that Mason Interactive has added perinatal brand, Needed, to our portfolio of health, lifestyle, and wellness brands. While navigating their own fertility and nutrition journeys, founders Julie Sawaya and Ryan Woodbury realized that most prenatal nutrition information and products fall far short of empowering real nourishment for mamas-to-be. They started Needed […]

Communication is Key (Holiday is here!, part II)

Yesterday we wrote about the challenges and solutions we’er seeing in real time. Today I want to share something that’s part of our internal mantra. Communicating Bad News. I have never been fired fired for missing a client’s goals. I have been fired by many clients for not telling them that we were going to […]

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