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2025 Trends for CTV Ads: How Brands Can Plan for Success

Connected TV (CTV) advertising is poised for a transformative year in 2025. With falling CPMs (cost per thousand impressions), improved targeting, and enhanced measurement capabilities, it’s an ideal time for brands to rethink their approach. As more viewers migrate to ad-supported streaming platforms, savvy marketers have an unprecedented opportunity to connect with audiences in meaningful […]

Rebranding Eastern Connecticut State University: A Fresh Visual Identity for the Warriors

We led a comprehensive rebranding initiative for Eastern Connecticut State University (ECSU), revamping their logo, website, and entire visual identity to authentically represent their unique position in the educational landscape. Working closely with ECSU’s team, we crafted a refreshed brand that captures the university’s distinctive character and vibrant community. At the core of ECSU’s new […]

New Client Alert: MiraCosta Community College

Community colleges play a crucial role in providing accessible, life-changing education, and we couldn’t be more excited to add MiraCosta Community College to our roster of higher education partners. Located in beautiful Southern California, MiraCosta Community College is known for its commitment to empowering students from all backgrounds with the skills and knowledge to achieve […]

New Client Alert: Hate Ends Now

We are honored to welcome Hate Ends Now to the Mason Interactive family. This remarkable organization is dedicated to Holocaust education and remembrance, using powerful exhibits to bring history to life. Their traveling exhibit includes an immersive, life-sized replica of the cattle cars used to deport Jews during the Holocaust—creating a profound, unforgettable experience for […]

New Client Alert: Mrs. Alice

Mrs. Alice, the curated tablescape and tableware brand by Alice Naylor-Leyland, has chosen Mason Interactive to manage their advertising in the U.S. Known for enchanting, elegant homeware collections that make hosting a breeze, Mrs. Alice is a perfect addition to our roster of global clients. Why we love working with them: Mrs. Alice brings a […]

Facing the Enrollment Challenge: Why College Enrollment Is Declining and How Schools Can Adapt

Colleges and universities across the U.S. are grappling with declining enrollment, a trend fueled by demographic shifts, rising costs, and changing perceptions of higher education’s value. Here’s a look at the main factors driving this shift and what institutions can do to reverse it. 1. Shifting Demographics High school graduates are projected to decline in […]

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