We led a comprehensive rebranding initiative for Eastern Connecticut State University (ECSU), revamping their logo, website, and entire visual identity to authentically represent their unique position in the educational landscape. Working closely with ECSU’s team, we crafted a refreshed brand that captures the university’s distinctive character and vibrant community.
At the core of ECSU’s new identity is its mascot, the Warrior, symbolizing strength and resilience. We integrated the Warrior’s shield into updated visual elements, establishing a cohesive emblem that reflects school pride across both digital and physical platforms.
To further this concept on campus, we designed and fabricated a series of Warrior Shield cutouts. These installations—some freestanding and others handheld—encourage student engagement, offering interactive opportunities for students to showcase their ECSU pride. This approach has added a dynamic, memorable layer to the rebranding, reinforcing a connection with the Warrior identity.
This project was a collaborative effort that merged creativity with strategic vision, and we’re proud to see ECSU’s community embracing their refreshed visual identity. You can view some of our educational institutions’ creative works here.
Are you ready to elevate your institution’s look and feel? Reach out to Mason Interactive to learn how we can bring your vision to life with a rebranding strategy that resonates!