Blog

New Client Alert: Two Blind Brothers

We’re excited to announce that Mason Interactive has added mission-driven brand, Two Blind Brothers, to our growing portfolio of fashion brands. Brothers + Co-founders Bradford and Bryan Manning launched Two Blind Brothers for the sole purpose of funding blind research. After being diagnosed with an eye disease that causes blindness over time, their condition inspired […]

The Evolution of Shopping Ads on Meta

Introducing Advantage+ Shopping Campaigns It’s no secret that Meta platforms’ performance is impacted by Apple’s iOS 14.5. Apple’s relentless focus on user data privacy resulted in signal loss, changes to targeting capabilities, and most critically, measurement. Our view: Instagram and Facebook aren’t broken, they’re different. As industry standards evolve, so do the platforms we use, […]

Summer Internship Experience 2022

I spent about a month and a half as a summer intern for Mason Interactive. Mason Interactive is a digital marketing company that uses holistic strategies to help brands grow. With amazing strategists, innovators, creatives, data wizards, digital natives, growth marketers, and analysts, it was an experience to see everyone working together to help bring […]

3 Winning Tactics to Consider in the Face of Rising CPMs + a Recessionary Environment

The economy is slowing, and it costs more to advertise online, but we do have clients who are successfully navigating this environment. July’s GPD report shows that the United States Economy is slowing. Consumer spending grew at its slowest pace since the first initial months of the pandemic, as Americans bought fewer cars, couches and […]

New Client Alert: Bask & Lather

We’re excited to announce that Mason Interactive recently added revolutionary hair growth and grooming brand, Bask & Lather, to our growing portfolio of CPG brands. Bask and Lather Co. is formulated from all natural, 100% organic ingredients, and their extensive line of hair growth products is formulated to combat alopecia, shedding, breakage, and thinning hair. […]

New Client Alert – Vosges

We’re excited to announce that Mason Interactive recently added Chicago-based luxury chocolate maker, Vosges Haut-Chocolat, to our portfolio of CPG lifestyle brands. Founder & chocolatier Katrina Markoff began her culinary journey with an apprenticeship in Spain under the direction of Ferran and Albert Adria of the famed El Bulli, where she began to understand that […]

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