We’re thrilled to announce that Mason is partnering with Mila to develop a refined cross-channel advertising strategy for the smart air purifier brand.
Mila was created by three fathers, Grant, Dave, and Charles, who were determined to find a solution to the urban air pollution they experienced while living in Shanghai. Witnessing the detrimental effects of smog on their families’ health and well-being, they embarked on a mission to design the best air purifier on the market.
“Everyone has the right to clean air. And now with Mila, everyone has the opportunity to breathe it.” – CEO and Head of Product Design, Co-Founder, and Director, Grant Prigge
Their innovative approach prioritized people’s needs, resulting in a product that is smart, simple, quiet, affordable, and aesthetically pleasing. Mila was launched through a successful Kickstarter campaign, incorporating user feedback to ensure it met diverse needs. The founders committed to transparency, affordability, and environmental sustainability, creating an air purifier that stands out in a market often filled with misleading claims. Named after one of their children, Mila serves as a constant reminder of their dedication to providing clean air for families worldwide.
This exciting new partnership is aimed at growing the brand’s awareness and reach. The Mason team will lead efforts to increase annual revenue while partnering with the Mila team to discover new channel opportunities. Together, we will focus on acquiring new customers, boosting loyalty, and enhancing retention.
Contact us to schedule a free consultation with our digital experts, and take the first step on your journey!