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New Client Alert: Bask & Lather

July 26, 2022
Mason Interactive

We’re excited to announce that Mason Interactive recently added revolutionary hair growth and grooming brand, Bask & Lather, to our growing portfolio of CPG brands. 

Bask and Lather Co. is formulated from all natural, 100% organic ingredients, and their extensive line of hair growth products is formulated to combat alopecia, shedding, breakage, and thinning hair. 

When founder Shaina’s younger sister lost all of her hair to ringworm that spread across her scalp and was misdiagnosed as dandruff, her mother took matters into her own hands and created a scalp oil (now known as Scalp Stimulator) to stimulate growth and hair oil (now known as Hair Elixir) to nourish and strengthen hair.

This exciting new partnership will focus on building on the existing performance and success of the brand through a long-term digital marketing strategy that will support direct-to-consumer eCommerce sales. The Mason paid media teams will be responsible for increasing YoY revenue, and working with the Bask & Lather team on new channel opportunities, with an emphasis on new customer acquisition, loyalty and retention across paid social channels. 

Contact us to schedule a free consultation with our digital experts, and take the first step on your journey. Learn more about Bask & Lather, take the hair quiz, or get to know the products and the correct method to apply them.