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New Client Alert: Needed

February 6, 2023
Mason Interactive

We’re excited to announce that Mason Interactive has added perinatal brand, Needed, to our portfolio of health, lifestyle, and wellness brands.

While navigating their own fertility and nutrition journeys, founders Julie Sawaya and Ryan Woodbury realized that most prenatal nutrition information and products fall far short of empowering real nourishment for mamas-to-be. They started Needed to meet their needs, and the needs of the thousands of women and health practitioners they have met along their journey.

Most prenatal vitamins don’t include all the nutrients a woman needs for optimal nourishment. [They] realized it was time to make a stand and change the type of pre and post natal vitamins women were taking.

Needed empowers women to meet their biochemical nutritional needs, and to find nourishment beyond nutrition through better products, better identification of nutrition needs, education and community.

This exciting new partnership will focus on profitable new customer acquisition through a long-term digital marketing strategy that will support direct-to-consumer eCommerce sales. The Mason paid media strategy team will be responsible for increasing YoY revenue, and working with the Needed team on creative performance insights, with an emphasis on subscription and customer LTV.

Contact us to schedule a free consultation with our digital experts, and take the first step on your journey. 

Learn more about Needed, and discover nutrition education for men and women before, during, and after pregnancy, on their blog.