Mason Interactive is proud to announce that we are expanding our programmatic advertising capabilities with a seat at The Trade Desk, and that we’ve a new media team to manage our clients advertising on the Trade Desk.
The Trade Desk is the leading demand-side platform (DSP), a platform for advertisers to purchase and manage digital advertising campaigns across various channels and devices, including display, mobile, video, audio, and connected TV. It provides access to the world’s largest inventory of digital media, and integrates with various data providers, while offering advanced targeting capabilities, audience segmentation, and contextual targeting.
With this new partnership, Mason Interactive is proud to offer clients a comprehensive suite of services to help them reach their goals. The Trade Desk’s advanced technology will enable our teams to make data-driven decisions and measure the performance of campaigns in real-time.
As we continue to stress the importance of diversifying spend across alternative platforms – and ultimately becoming less reliant on Meta and Google – here are a few reasons why The Trade Desk could be right for you:
Reach a broader audience
Diversifying the media mix allows brands to reach a broader audience by utilizing different channels and tactics to engage with customers.
Reduce risk
Relying on a single marketing channel or tactic can be risky because changes in the market or industry could have a significant impact on the effectiveness of that channel. By diversifying your overall media mix, brands can reduce their risk by spreading their marketing efforts across different channels and tactics.
Increase brand awareness
Exploring new channels to engage with customers can increase brand awareness and help brands reach new customers who may not have been reached through their current marketing channels.
Adapt to changing consumer behavior
Consumer behavior is constantly evolving, and diversifying your media mix allows brands to adapt to these changes by utilizing new channels that are more aligned with changing consumer preferences.
This new partnership will provide our clients with the tools they need to succeed in today’s increasingly competitive digital landscape. We are excited to offer our clients access to The Trade Desk’s innovative platform and help them take their campaigns to the next level.
If you’d like to learn more about how Mason Interactive can help you reach your goals with The Trade Desk, please don’t hesitate to contact us. We look forward to working with you!