Fig.1

Through strategic Meta Ads campaigns and website design consultations, Fig.1 achieved over 100% year-over-year growth and executed a highly successful launch in CVS, solidifying their presence in both the digital and retail spaces.

The goal was to differentiate their brand in a competitive market, drive substantial online growth, and achieve a seamless integration between their digital and retail strategies.

Fig.1 was founded with the mission of delivering high-quality, science-backed skincare products. With the backing of celebrity endorsements, the brand was well-positioned for success but required a strategic approach to effectively capture the market’s attention both online and in-store.

Fig.1 faced the challenge of launching a celebrity-led skincare brand in a highly competitive market, both in the DTC channel and through a major retail partner, CVS. They needed to ensure that their online presence complemented their retail strategy while maximizing the impact of their launch.

To address Fig.1’s unique challenges, we implemented a tailored strategy:

Launched Meta Ads: We developed and launched targeted Meta ad campaigns to build brand awareness, drive traffic to the Fig.1 website, and support the overall launch strategy. The ads were carefully crafted to highlight the celebrity association and the brand’s unique value propositions.

Advised on Website Design: Understanding the importance of a seamless online experience, we provided strategic guidance on the website design, ensuring it effectively communicated the brand’s story and facilitated conversions, especially during the high-traffic launch period.

The strategic initiatives resulted in over 100% year-over-year growth for Fig.1, alongside a very successful launch in CVS stores. The combined effect of the DTC and retail strategies led to a strong market presence and laid the foundation for sustained growth.