We try, and do not always succeed, to have high-level Quarterly Business Reviews with our clients. Sometimes the client doesn’t have time, or we delay it, but we really shouldn’t. QBR’s (Quarterly Business Reviews) can be super valuable for all.
Today’s QBR was with Van de Velde, who we’ve worked with for a while now.
Adrian, Vivian, Caroline and I were joined by Candace Jordan (our Google Relationship Manager, who nicely left the Googleplex to see us in-office) while we talked over the Q2 challenges, and how these challenges inform Q4 strategy.
The value here was in aligning growth expectations with historical trends, and I found it very helpful. If your agency isn’t giving QBR’s ask them to. Or if you don’t find the QBR valuable, tell your agency what would be valuable, instead.