I wanted a four-foot long sign of our logo, big and bright, so that when you get off the elevator, our logo is the first thing you see.
So I went to Google, did a search, submitted the specs to five websites, and gave a budget of $1,000.
Exactly one of the five people I wrote, wrote me back. Well actually that’s not true: I got autoresponders from two. So that stat breaks down as follows:
two firms ignored me
two firms sent me an autoresponder and never followed up
one firm sent me back an actual quote, and left their number to call back
Guess who I bought from? The one who gave me a quote!
I think about this, only because I am 100% sure that if I talked to the other four sales teams, they would insist “Yes, we have auto-responders. Yes, we follow up real quick.”
I would challenge you – or maybe, challenge you to challenge your agency – to audit the competition and have a hard conversation about what those competitors are doing that you are not. Be prepared to have an open conversation around self-improvement.