As of Sunday September 20th, TikTok will be removed from all United States app stores. Although users won’t be able to download the TikTok app from the store, users who have already downloaded the app may continue using the software.
The new restrictions do not set limitations on advertising on TikTok, and the campaigns can run as usual. No immediate action is required from TikTok advertisers. At Mason Interactive we will continue to monitor developments in order to provide our clients with recommendations on their TikTok campaigns.
Please contact your account manager at Mason Interactive if you wish to discuss your role as a TikTok advertiser in detail. We thrive to deliver the best possible results for our clients, across selected platforms.