Our newest addition to the Mason family is Adit, a virtual buying team for helping retailers and indie beauty brands find their perfect match. 

Consider Adit as the missing link between up-and-coming beauty brands and retailers seeking a fresh assortment for their beauty categories. A subsidiary of Indie Beauty Media Group, it’s a solution for beauty brands looking to get in front of their ideal retailers. With participating retailers, such as WholeFoods and Ulta Beauty, beauty brands join forces with Adit for retail opportunities, insights, and clarity. 

Leveraging B2B marketing best practices, Mason’s team will manage Adit’s SEO and Paid Media remarketing campaigns to drive leads and increase their selection of beauty brands. 

As our relationship with Adit begins, Mason Interactive CEO Brook Shepard states, “Adit is an excellent solution for emerging indie beauty brands, and we’re happy to help them make more matches between brands and retailers! We’re committed to become an extension of their team and help Adit build a robust B2B digital marketing strategy.”

If your B2B business is looking for help with lead generation, contact Mason Interactive today for a discovery consultation.  

Dasia Hood

Author Dasia Hood

Dasia Hood is a Digital Strategist at Mason Interactive. As a digital strategy expert, she enjoys learning, writing, and sharing insights about marketing strategies. Her other passions include being a mom, coffee, and enjoying long walks on sunny days.

More posts by Dasia Hood