Cusa Tea

By implementing strategic changes including bundling options, a website rebuild, and full funnel optimizations, Cusa Tea successfully increased conversion rates, stabilized revenue, and boosted both email revenue and AOV significantly.

Establish a strong product market fit, create a more efficient sales funnels, and drive sustainable growth in their e-commerce business.

Founded on the principle of providing high-quality, convenient tea and coffee, Cusa Tea quickly gained a dedicated following. However, as their e-commerce business grew, they recognized the need to optimize their digital presence to better serve their expanding customer base and to sustain growth in a competitive market.

Cusa Tea came to us with a clear set of challenges: their conversion rate was lower than expected, their product market fit needed refinement, and their average order value (AOV) was not meeting targets. They needed a strategy that would address these issues while also driving stable revenue growth.

We implemented a multi-pronged strategy tailored to Cusa Tea’s needs:

Product Bundling: To increase AOV, we introduced product bundles that offered greater value to customers while encouraging larger purchases.

Website Rebuild and Landing Page Testing: We rebuilt Cusa Tea’s website to enhance user experience and conducted A/B testing on landing pages to identify the most effective designs for conversion.

Full Funnel Buildout: We developed a full marketing funnel, from top-of-funnel awareness to bottom-of-funnel conversions, ensuring a cohesive customer journey.

Upsell and Retention Strategies: We implemented upsell tactics and retention strategies, including personalized email campaigns, to maximize customer lifetime value and repeat purchases.

The strategic initiatives led to a significant improvement across key metrics: a ~30% increase in conversion rate, a ~50% increase in average order value, and a ~40% boost in email revenue. These results translated into stable and consistent revenue growth for Cusa Tea.