Hampden Clothing
Date
2023
Industry
Fashion, Lifestyle
Services
Paid Media
Team
ECommerce Marketing
Summary
Hampden, a designer fashion boutique, achieved a 5.8X increase in revenue with Meta Shops.
Goal
Develop innovative campaign strategies and boost online sales.
Solution
Mason Interactive proposed leveraging out-of-the-box campaign strategies combining Meta Shops to drive incremental net revenue for Hampden while improving efficiency. Our approach focused on optimizing the Path to Purchase, utilizing Meta Shops with retargeting strategies to enhance customer engagement and drive conversions. By employing Meta Advantage+ catalog ads tailored for retargeting, we effectively reminded customers of previously browsed or purchased items across platforms like the website and Instagram shop. This streamlined the path to purchase, increasing conversion likelihood and driving revenue while reducing friction in the buying process.
To inform targeting and optimization strategies, we utilized advanced audience insights and analyzed demographic, interest, and purchasing behavior data of Hampden’s target audience. This allowed for refined audience segmentation, ensuring the delivery of the right message to the right people at the right time. Continuous optimizations were made based on audience performance, enabling more effective ad delivery and increased campaign success.
Rigorous testing and data-driven decision making played a crucial role in our approach. We closely monitored key metrics such as click-through rates, conversion rates, and return on ad spend for both Website and Shops campaigns. By collecting and analyzing data, we gained valuable insights into campaign performance, enabling informed decisions on budget allocation, targeting refinements, and creative adjustments. This iterative testing and optimization process ensured that campaigns were continually refined for maximum effectiveness and return on investment.
To inform targeting and optimization strategies, we utilized advanced audience insights and analyzed demographic, interest, and purchasing behavior data of Hampden’s target audience. This allowed for refined audience segmentation, ensuring the delivery of the right message to the right people at the right time. Continuous optimizations were made based on audience performance, enabling more effective ad delivery and increased campaign success.
Rigorous testing and data-driven decision making played a crucial role in our approach. We closely monitored key metrics such as click-through rates, conversion rates, and return on ad spend for both Website and Shops campaigns. By collecting and analyzing data, we gained valuable insights into campaign performance, enabling informed decisions on budget allocation, targeting refinements, and creative adjustments. This iterative testing and optimization process ensured that campaigns were continually refined for maximum effectiveness and return on investment.
5X
Increase in Purchases
3X
Increase in ROAS
6X
Increase in CVR
The Results
Meta’s advanced algorithms and understanding of user behavior allowed for more targeted and personalized ad delivery, resulting in higher engagement, conversion rates, and overall campaign success compared to the traditional Website-only approach. By utilizing Meta’s improved machine learning and user behavior (check out preferences) capabilities, Hampden achieved remarkable success in driving online sales and enhancing its brand visibility.
“Since Mason took over our paid marketing strategy, we’ve seen incredible efficiencies across all channels. Our overall ROAS was up 163% this year in Q1 compared to last year. Their team is a pleasure to work with and are clearly experts at what they do.”
