Indosole
Date
2021
Industry
Fashion, Lifestyle
Services
Creative, Email Marketing, Paid Media
Team
ECommerce Marketing
Summary
By launching targeted Meta and Google ad campaigns, rebuilding their website, and introducing email marketing campaigns, Indosole achieved a 150% improvement in both Return on Ad Spend (ROAS) and Marketing Efficiency Ratio (MER), setting the foundation for long-term growth.
Goal
Indosole aimed to establish a robust DTC sales channel by launching effective digital advertising campaigns and creating a sustainable marketing funnel. Their goal was to significantly improve their online marketing efficiency and drive consistent revenue growth through strategic ad spend and optimized customer engagement.
Their Story
Indosole is dedicated to creating sustainable footwear from recycled tires, embodying a commitment to environmental responsibility. However, without experience in running ads or a developed DTC funnel, they needed expert guidance to unlock their full potential online.
The Challenge
Indosole faced the dual challenge of launching paid ad campaigns for the first time and building a sustainable DTC funnel from scratch. Without a clear strategy, they risked missing out on significant growth opportunities in the digital space.
The Strategy
To address Indosole’s challenges, we implemented the following solutions:
Launched Meta & Google Ad Campaigns: We developed and executed comprehensive Meta and Google ad campaigns to drive high-quality traffic to Indosole’s website. The campaigns were designed to build brand awareness and generate conversions from the target audience.
Rebuilt Website: We redesigned Indosole’s website to optimize for user experience and conversions. The new site provided a seamless shopping experience and better aligned with the brand’s sustainability messaging.
Introduced Email Marketing Campaigns: We introduced targeted email marketing campaigns to nurture leads and retain customers. These campaigns were tailored to different segments of Indosole’s audience, increasing engagement and driving repeat purchases.
Launched Meta & Google Ad Campaigns: We developed and executed comprehensive Meta and Google ad campaigns to drive high-quality traffic to Indosole’s website. The campaigns were designed to build brand awareness and generate conversions from the target audience.
Rebuilt Website: We redesigned Indosole’s website to optimize for user experience and conversions. The new site provided a seamless shopping experience and better aligned with the brand’s sustainability messaging.
Introduced Email Marketing Campaigns: We introduced targeted email marketing campaigns to nurture leads and retain customers. These campaigns were tailored to different segments of Indosole’s audience, increasing engagement and driving repeat purchases.
THE RESULTS
The comprehensive digital strategy led to a 150% improvement in both ROAS (Return on Ad Spend) and MER (Marketing Efficiency Ratio). Indosole successfully established a sustainable DTC funnel, positioning them for long-term growth.
150%
improvement in ROAS and MER
