Joy Creative Shop
Date
2022
Industry
Lifestyle
Services
Email Marketing, Paid Media
Team
ECommerce Marketing
Summary
Personalized stationery and gift company, Joy Creative Shop, partnered with Mason Interactive to boost customer acquisition and retention.
Goal
Boost customer acquisition and retention for holistic growth.
Solution
With Mason’s guidance and strategy, Joy Creative Shop began their first-ever advertising campaign in May 2021. This new partnership began in the midst of one of the most challenging years in digital marketing. Despite platform impacts due to the release of Apple’s iOS update, we saw month-over-month improvements across the entire online ecosystem thanks to a collaborative effort between Mason’s paid media and email marketing teams, and Joy Creative Shop’s extended creative strategy and brand building teams.
New customer acquisition and repeat customers are two key pillars to growth. Recognizing this, we simultaneously diversified Joy Creative’s media mix to attract new prospects [Paid Media] and nurtured repeat customers with highly segmented up-selling and cross-selling campaigns [Email Marketing]. Focusing on lead generation campaigns to drive list growth allowed Joy Creative to collect rich first-party data to support ongoing customer acquisition strategies, and vice versa. In addition to growing their email database, the Mason Interactive email team also increased the weekly email cadence–bolstered by new email designs with strategic CTAs. Executing on a personalized paid media strategy resulted in a 315% increase in new website traffic/users. By focusing on engagement metrics like pages per session, time on site, and conversion rate, improvements resulted in transactions [conversions] increasing 223%, while total revenue [Source: Google Analytics] increased 327%.
New customer acquisition and repeat customers are two key pillars to growth. Recognizing this, we simultaneously diversified Joy Creative’s media mix to attract new prospects [Paid Media] and nurtured repeat customers with highly segmented up-selling and cross-selling campaigns [Email Marketing]. Focusing on lead generation campaigns to drive list growth allowed Joy Creative to collect rich first-party data to support ongoing customer acquisition strategies, and vice versa. In addition to growing their email database, the Mason Interactive email team also increased the weekly email cadence–bolstered by new email designs with strategic CTAs. Executing on a personalized paid media strategy resulted in a 315% increase in new website traffic/users. By focusing on engagement metrics like pages per session, time on site, and conversion rate, improvements resulted in transactions [conversions] increasing 223%, while total revenue [Source: Google Analytics] increased 327%.
504%
ROI YTD
315%
new users
404%
last click ROAS YTD
223%
increase in total Shopify transactions
The Results
Joy Creative Shop’s success clearly shows the impact that strategies like platform diversification, prioritizing first-party data, and leaning into creative insights can have on overall growth. In terms of actual year-overyear growth, every single metric/KPI has doubled.
“Mason Interactive has been the perfect partner for our first venture into paid advertising! We love our teams for both media & email and have learned so much over the last year and a half!”
