Joy Creative Shop

Their story

Personal Approach to Design

Joy Creative Shop is a high end personalized stationery and gift company, focused on inspiring gratitude and joy through clean design, typography, and colorful pairings. Founder Steph believes that “it’s the little things that matter most, like sending a handwritten note versus a text”. Their top selling products include personalized notecards, notepads, kids stationery and more.

Their goal

Boost customer acquisition & retention

After successfully growing a sizable organic community across their social media channels, Joy Creative Shop partnered with Mason Interactive to develop a foundation rooted in acquiring new customers and nurturing their loyal customer base. Through a sophisticated approach to paid media, email marketing, and creative strategy, their go-to-market strategy focused on holistic growth across key channels.

Their Solution

New content, rigorous testing, & precise optimization

With Mason’s guidance and strategy, Joy Creative Shop began their first-ever advertising campaign in May 2021. This new partnership began in the midst of one of the most challenging years in digital marketing. Despite platform impacts due to the release of Apple’s iOS update, we saw month-over-month improvements across the entire online ecosystem thanks to a collaborative effort between Mason’s paid media and email marketing teams, and Joy Creative Shop’s extended creative strategy and brand building teams.

New customer acquisition and repeat customers are two key pillars to growth. Recognizing this, we simultaneously diversified Joy Creative’s media mix to attract new prospects [Paid Media] and nurtured repeat customers with highly segmented up-selling and cross-selling campaigns [Email Marketing].

Focusing on lead generation campaigns to drive list growth allowed Joy Creative to collect rich first-party data to support ongoing customer acquisition strategies, and vice versa. In addition to growing their email database, the Mason Interactive email team also increased the weekly email cadence–bolstered by new email designs with strategic CTAs.

Executing on a personalized paid media strategy resulted in a 315% increase in new website traffic/users. By focusing on engagement metrics like pages per session, time on site, and conversion rate, improvements resulted in transactions [conversions] increasing 223%, while total revenue [Source: Google Analytics] increased 327%.

During peak shopping periods like Q4, creative can be the key differentiator between driving a conversion and missing it. Our holistic approach to Joy Creative’s cross-channel strategy focused on performance creative strategies that were correlated to new customer acquisition, ROAS targets by campaign, and aggressive remarketing and win-back audiences. Leveraging Joy Creative Shop’s assets and relationships with influencers, the Mason Interactive paid media team tested an array of creative – featuring several variations and placements – to better understand what type of creatives worked best by objective.

Their Success

Significant increases across every metric

Joy Creative Shop’s success clearly shows the impact that strategies like platform diversification, prioritizing first-party data, and leaning into creative insights can have on overall growth.

In terms of actual year-over- year growth, every single metric/KPI has doubled:

• 504% ROI YTD
• New Users: Up 315%
• 404% Last Click ROAS YTD
• Total Shopify transactions up 223%
• New customers up 215%