Lushful Aesthetics
Date
2025
Industry
Health & Wellness, Lifestyle
Services
Creative, Paid Media
Team
Cross-Channel
Overview
Lushful Aesthetics partnered with Mason Interactive to grow leads for its male-focused services—especially Girth Enhancement—in a saturated, stigma-heavy market. Through provocative creative, omnichannel execution, and precise targeting, the campaign delivered nearly 300% more conversions, a 49% lower CPA, and unmatched efficiency across Google and Meta platforms.
Story
Lushful Aesthetics is a New York-based medical aesthetics practice known for advanced procedures and a luxury experience. Looking to grow its male clientele—especially in the competitive Girth Enhancement space—they needed to stand out without alienating or offending.
+298%
increase in Google conversions (YoY)
–49%
decrease in cost-per-acquisition
($36.92 vs. $72.45)
($36.92 vs. $72.45)
+300%
lift in Google PMax conversion rate
(11.07% vs. 2.76%)
(11.07% vs. 2.76%)
The Challenge
Lushful Aesthetics came to Mason Interactive with a bold ask: scale visibility and lead generation for its male-focused procedures, specifically its Girth Enhancement offering — a service that sits at the intersection of high cost, high stigma, and strict ad policy limitations.
With procedures priced in the five-figure range, the brand needed not only to drive conversions but also to educate the public, build trust, and do it all with creative that could navigate platform restrictions. The goal was clear: increase year-over-year lead volume, reduce acquisition costs, and build long-term brand equity in a traditionally difficult category.
With procedures priced in the five-figure range, the brand needed not only to drive conversions but also to educate the public, build trust, and do it all with creative that could navigate platform restrictions. The goal was clear: increase year-over-year lead volume, reduce acquisition costs, and build long-term brand equity in a traditionally difficult category.
The Strategy
Mason Interactive approached this challenge with a full-funnel, multi-platform media strategy anchored in creative differentiation and performance optimization. Paid Social and Paid Search budgets were strategically scaled to capture intent and drive demand efficiently, while Google’s Performance Max and SEM campaigns targeted high-converting users with sharp, action-oriented messaging.
The creative was continuously optimized for each platform, and audiences were segmented to ensure the right message met the right consumer at the right moment. Layered with programmatic efforts and a dominant out-of-home presence in New York City, the campaign achieved a powerful frequency effect — reinforcing the brand’s bold identity across every touchpoint.
The creative was continuously optimized for each platform, and audiences were segmented to ensure the right message met the right consumer at the right moment. Layered with programmatic efforts and a dominant out-of-home presence in New York City, the campaign achieved a powerful frequency effect — reinforcing the brand’s bold identity across every touchpoint.
Creative Direction & Strategy
The success of Lushful Aesthetics’ campaign hinged on one bold, decisive move: leading with breakthrough creative in a category known for discomfort, discretion, and stigma.
To disrupt expectations around male enhancement services, Mason Interactive developed a surrealist visual concept that was provocative yet playful — using metaphor, not medical imagery, to sidestep platform restrictions and spark conversation.
To disrupt expectations around male enhancement services, Mason Interactive developed a surrealist visual concept that was provocative yet playful — using metaphor, not medical imagery, to sidestep platform restrictions and spark conversation.
Creative Focus
The hero creative? A sharply dressed man with an eggplant obscuring his face, paired with the unapologetic headline: “Bigger. Thicker. Girth Enhancement.” It was attention-grabbing, unforgettable, and instantly shareable.
Additional ad concepts leaned further into surrealism — flying bananas in technicolor skies, and a towering Empire State Building made from a giant eggplant declaring: “New York Likes Them BIG.” Each asset was meticulously adapted across channels, ensuring consistency in tone while leveraging the unique strengths of each platform (e.g. static imagery for OOH, animation for Meta, and softened visuals for Search and Programmatic).
This creative approach did more than entertain — it gave Lushful Aesthetics a unique, ownable brand identity in a crowded space, broke through consumer hesitation, and ultimately fueled one of the highest-performing campaigns in their category.
Additional ad concepts leaned further into surrealism — flying bananas in technicolor skies, and a towering Empire State Building made from a giant eggplant declaring: “New York Likes Them BIG.” Each asset was meticulously adapted across channels, ensuring consistency in tone while leveraging the unique strengths of each platform (e.g. static imagery for OOH, animation for Meta, and softened visuals for Search and Programmatic).
This creative approach did more than entertain — it gave Lushful Aesthetics a unique, ownable brand identity in a crowded space, broke through consumer hesitation, and ultimately fueled one of the highest-performing campaigns in their category.
The campaign didn’t just work, it rewrote the benchmarks.
The campaign delivered exceptional, measurable impact across every major channel. Google campaigns saw a 252% year-over-year increase in total conversions, with Girth Enhancement-specific leads up 56%. Cost-efficiency dramatically improved, with a 49% reduction in CPA and a 300% lift in conversion rate from Performance Max campaigns — well above industry benchmarks. On social, impressions skyrocketed 792%, CPC dropped by 69%, and CTR climbed 74%, all while driving over 266,000 clicks to the Girth campaign alone.
These results weren’t just a function of media spend — they were the outcome of bold creative, precise targeting, and a relentless focus on performance. Lushful Aesthetics not only acquired leads nearly 40% below the industry average but did so in a way that built brand equity and positioned them for sustained growth.
These results weren’t just a function of media spend — they were the outcome of bold creative, precise targeting, and a relentless focus on performance. Lushful Aesthetics not only acquired leads nearly 40% below the industry average but did so in a way that built brand equity and positioned them for sustained growth.
“Partnering with Mason Interactive was one of the smartest decisions we’ve made for our business. They took a bold, creative approach that not only broke through the stigma surrounding male enhancement, but delivered serious results — nearly tripling our conversions and cutting our CPA in half. Their team understood our goals, respected the sensitivities of our brand, and executed a campaign that was both provocative and strategic. Mason didn’t just help us grow — they helped us own our space.”
