Needed
Date
2024
Industry
CPG, Lifestyle
Services
Paid Media
Team
ECommerce Marketing
Summary
By optimizing spend across platforms, testing creative, and prioritizing data-driven insights, Mason helped Needed drive profitable Meta Platform ROAS and overall growth.
Goal
Maximize the impact of advertising spend, attract high-value customers, and increase MRR.
The Challenge
Needed, a perinatal supplement brand, partnered with Mason Interactive to level up agencies, and grow their business by acquiring new customers in an efficient and scalable manner. By optimizing spend across platforms, testing creative, and prioritizing data-driven insights, Mason helped drive profitable Meta Platform ROAS and overall growth. This case study showcases how strategic performance marketing can unlock efficient growth for subscription-based businesses.
The Priorities
Improving overall efficiency and scaling new customer acquisition were our primary focus. This meant maximizing the impact of advertising spend, attracting high-value customers, and ultimately, increasing MRR.
The Strategy
Mason deployed a multi-pronged strategy:
Optimized Spend: Analyzed performance across Google, Meta, TikTok, and others, shifting budget to high-performing channels and maximizing ROI.
Targeted Campaigns: Developed laser-focused campaigns using detailed audience insights, delivering relevant messaging and creatives to specific customer segments.
Creative Excellence: Used data to inform creative strategy; trend-focused visuals and copy, resonating with the target audience and driving higher conversion rates.
Proprietary BI: Provided transparent, real-time data insights through Mason’s unique reporting system, enabling continuous optimization and informed decision-making.
Seamless Collaboration: Maintained rigorous SLAs and open communication, working as an extension of Needed’s team.
Optimized Spend: Analyzed performance across Google, Meta, TikTok, and others, shifting budget to high-performing channels and maximizing ROI.
Targeted Campaigns: Developed laser-focused campaigns using detailed audience insights, delivering relevant messaging and creatives to specific customer segments.
Creative Excellence: Used data to inform creative strategy; trend-focused visuals and copy, resonating with the target audience and driving higher conversion rates.
Proprietary BI: Provided transparent, real-time data insights through Mason’s unique reporting system, enabling continuous optimization and informed decision-making.
Seamless Collaboration: Maintained rigorous SLAs and open communication, working as an extension of Needed’s team.
THE RESULTS
The Mason Interactive and Needed partnership demonstrates the transformative potential of performance marketing. By prioritizing efficiency, data-driven insights, and data-driven creative approach, Mason not only scaled Needed’s customer base but also played a crucial role in securing capital for future success. This case study serves as a beacon for D2C brands seeking to unlock sustainable growth through strategic performance partnerships.
The Partnership
Brook Shepard, CEO, Mason Interactive, says “Working with Needed was a true partnership. Our collaborative efforts and shared vision led to these remarkable results. This success story is a testament to the power of performance marketing in driving profitable growth for subscription businesses.”
“Mason was our second paid media agency, and a major level up. Their performance supported our successful $14 million Series A raise, in one of the most challenging fundraising environments for CPG brands.”
