Pioneer Academy, an independent college-prep school for grades Pre-K through 12, looked to increase student enrollments and brand awareness. They approached Mason Interactive to launch a results-driven Google Search strategy.
Reaching ideal audience with an innovative Google Search strategy
125%
YoY growth in inquiries
4
enrolled students in the first six months
182%
ROI
The goal
Increase brand awareness, leads and enrollments in a highly competitive and niche market.
The solution
Mason Interactive spent a day on campus to get a true Open House experience. The team discovered that most students’ parents are diplomats, doctors or C-suite executives and the decision makers are often females. Most importantly, they learned why parents have chosen Pioneer Academy. These real-life insights were brought into the overall strategy, with advanced bidding strategies to prioritize the right household income, demographic and geographic audiences.
The results
During the first 6 months, this customized strategy combined with newly tailored ad copy value propositions, additional remarketing and Custom Intent Audiences brought 125% increase in inquiries. As a result, Pioneer Academy enrolled 4 new students driving an estimated $63,000 in revenue from the first semester. With their extensive integration, collaboration and customized strategy, Mason Interactive and Pioneer Academy drove a 182% ROI.