Sweat Tent

Sweat Tent, a brand offering innovative portable saunas, had never run ads to acquire new customers. By building a paid social funnel through Meta strategies, Sweat Tent quickly achieved a $150 Customer Acquisition Cost (CAC) for a $1,400 Average Order Value (AOV), driving immediate and profitable growth.

Sweat Tent aimed to effectively launch their brand into the digital market by acquiring new customers through paid advertising. Their goal was to establish a profitable customer acquisition strategy that could scale quickly while maximizing the return on their marketing investment.

Sweat Tent offers a unique product designed to bring the luxury of a sauna to the great outdoors. Despite their product’s strong appeal, they had never run ads to acquire new customers, relying instead on organic growth and word of mouth. To scale their business, Sweat Tent needed to break into paid advertising with a clear strategy.

Entering the world of paid advertising for the first time posed significant challenges for Sweat Tent. They needed a strategy that would not only attract new customers but also ensure that their Customer Acquisition Cost (CAC) was sustainable, given their high Average Order Value (AOV).

To help Sweat Tent successfully launch their paid advertising efforts, we implemented the following solutions:

Built a Paid Social Funnel Through Meta Strategies: We designed and executed a comprehensive paid social funnel using Meta strategies. This included creating targeted ad campaigns that resonated with Sweat Tent’s ideal customer profile, optimizing ad creatives, and refining audience segmentation to maximize impact.

Immediate Optimization and Scaling: Our approach allowed Sweat Tent to achieve impressive results right from the start. We continuously optimized the campaign based on performance data, ensuring that the CAC remained low while scaling the campaign effectively.

Sweat Tent achieved a remarkable $150 CAC for a $1,400 AOV almost immediately after launching their paid social funnel. This success validated their investment in paid advertising and provided a strong foundation for continued growth.