Woolly Clothing
Date
2024
Industry
Fashion, Lifestyle
Services
Creative, Email Marketing, Paid Media
Team
ECommerce Marketing
Summary
By rebuilding the website, launching a new Meta ad funnel, and aligning messaging around their underwear line, Woolly Clothing achieved over 135% year-over-year growth in consecutive years, scaling annual revenue from under $1 million to over $5 million.
Goal
Their goal was to scale the brand’s presence and profitability, ultimately achieving a multi-million dollar revenue milestone.
Their Story
Woolly Clothing is committed to producing sustainable, high-performance merino wool clothing. Despite a strong product offering, their growth was stunted by an outdated digital strategy. They required a major overhaul to scale their business and reach a broader audience.
The Challenge
Woolly Clothing’s DTC business was struggling to gain momentum. Their Meta Ads were underperforming, and their website was dated and not optimized for conversions. To turn things around, they needed a complete digital transformation, including a revamped website and a new marketing approach.
The Strategy
To address Woolly Clothing’s challenges, we implemented the following strategies:
Rebuilt Website: We redesigned Woolly Clothing’s website to enhance user experience, improve conversion rates, and align with the brand’s new messaging. The new site was optimized for both desktop and mobile users, creating a seamless shopping experience.
Launched New Meta Funnel: We developed and launched a new Meta Ads funnel focused on driving high-quality traffic and conversions. The funnel was carefully crafted to target Woolly Clothing’s ideal customers, with messaging that resonated deeply with their needs.
Aligned Messaging Around Underwear: We repositioned Woolly Clothing’s product messaging, particularly around their underwear line, to better communicate the benefits of merino wool. This alignment helped differentiate the brand in a crowded market and appeal to a broader audience.
Rebuilt Website: We redesigned Woolly Clothing’s website to enhance user experience, improve conversion rates, and align with the brand’s new messaging. The new site was optimized for both desktop and mobile users, creating a seamless shopping experience.
Launched New Meta Funnel: We developed and launched a new Meta Ads funnel focused on driving high-quality traffic and conversions. The funnel was carefully crafted to target Woolly Clothing’s ideal customers, with messaging that resonated deeply with their needs.
Aligned Messaging Around Underwear: We repositioned Woolly Clothing’s product messaging, particularly around their underwear line, to better communicate the benefits of merino wool. This alignment helped differentiate the brand in a crowded market and appeal to a broader audience.
THE RESULTS
The strategic overhaul led to over 135% year-over-year growth in consecutive years, with Woolly Clothing’s annual revenue soaring from less than $1 million to over $5 million. The brand’s transformation was a testament to the power of a well-executed digital strategy.
135%+
YoY growth in consecutive years
