Higher Education Digital Marketing Summit 2020

Are new technologies, techniques, and ever-changing Google algorithms keeping you on your toes? Join us to get an exclusive look at Google’s latest developments and explore the digital game-changers that help colleges and universities grow enrollments.

Agenda

9:30 – 10:00 AM
Check-in and Coffee

10:00 – 10:15 AM
Introductory Remarks
Brook Llewellyn Shepard, Mason Interactive

10:15 – 11:15 AM
Google Keynote: Future Trends in Higher Education Marketing
Stephanie Schmitt, Google

11:15 AM – 12:00 PM 
Looking Beyond the Lead and Switching Focus on Quality Over Quantity
Adrian Padron, Mason Interactive

12:00 – 12:30 PM 
Lunch

12:30 – 12:45 PM 
Quiz and Giveaways

12:45 – 1:15 PM
Power of Video: Create and Use Authentic Content to Engage Students
Kiana Sinclair, Google

1:15 – 2:00 PM 
Transform Your Team Into a World-Class Marketing Engine with Best Practices from Corporate Environment
Dan Vinh, Culinary Institute of America

2:00 – 3:00 PM
Q&A

Register below: