How to Rank in Google Shopping and Increase Revenue Until a few years ago, Google Shopping was strictly pay-to-play. In 2020, spurred by a surge in online shopping, Google made the shift to primarily show organic listings on Google Shopping. Since then, the Google Merchant Center (GMC) platform has undergone several changes, most recently making […]

AI tools like ChatGPT, Perplexity, and Google Overviews are reshaping what shows up in search and who gets visibility. At Mason, we’ve been tracking this shift closely and evolving how we build content, structure pages, and measure performance. The result? More traffic from AI sources, more leads, and more clarity about what’s actually working.

In times of economic uncertainty, it’s easy to retreat and wait for sunnier days. However, history shows us that recessions can be fertile ground for innovative businesses that go on to become industry leaders. Let’s explore some remarkable companies born during economic downturns and why scaling during today’s uncertainty might be your best move forward. […]