Grow Your Traffic With the Right Keywords

The first step in building a successful SEO campaign is discovering what keywords your prospects and customers use to find you (and your competitors). An in-depth keyword research sets the stage for smart optimization efforts.

In this webinar we will guide you through the keyword research process from start to finish – from finding the best keywords to optimizing your website for selected terms. ​​​​​Attendees will learn how SEO professionals approach keyword research:

– Why you need to perform keyword research
– Setting the foundation for SEO best practices
– How to identify most important keywords
– Where to implement keywords on your website

Speakers

Jenna Vaccaro

Jenna Vaccaro

Director of SEO

Marissa Bavaro

Marissa Bavaro

SEO Manager

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"Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries."

moz.com