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New Client Alert – Nepal Tea

March 1, 2021

We are excited to announce that we recently added organic tea brand, Nepal Tea, to our growing portfolio of CPG brands. 

Nepal Tea is a social enterprise that distributes the finest high mountain organic teas from the foothills of Mt. Kanchanjangha, the third highest mountain in the world. Founded in 1984 with the help of family roots and local farmers, Nischal Banskota has spent the past year focused on his mission of bringing Nepal’s first certified organic tea to the direct-to-consumer world. 

Through the Nepal Tea Foundation, the company emphasizes the importance of empowering their farmers by supporting them with free housing, subsidized food, a cow bank project, and school scholarships for their children. To date, they have awarded 2400 scholarships, and over 100 homes to their local farmers and staff. 

Customers are also invited to take part in the Tea, Tourism and Social Change opportunity, a unique 7-day experience to learn about the heritage and way of life at the Nepal Tea Estate and Research Center.

Fun fact: Nishchal and his team manage their tea garden remotely, over 12,000 kilometers away, in New York City. You can learn more about how they have successfully shifted to Remote Farming During a Pandemic.

The focus of this exciting direct-to-consumer partnership is to build a long-term digital marketing strategy that will drive brand awareness and increased eCommerce sales. The Mason cross-channel strategy teams will be responsible for managing Paid, Organic and Email channels, across Nepal Tea’s growing line of products, with an emphasis on loyalty and subscription.  

Contact us to schedule a free consultation with our digital experts, and take the first step on your journey. 

Learn more about Nepal Tea, here.