We’re thrilled to announce that Mason Interactive has won an RFP from Oars+Alps to deliver a paid media strategy for the Chicago-based men’s natural skincare brand.
Oars + Alps was founded in 2016 by two women who were tired of their husbands stealing their everyday skin and eye creams. Together, they developed an easy-to-use skincare regimen rooted in natural ingredients. Acquired by S.C. Johnson in 2019, the brand has taken significant strides to growth – from partnerships with NFL wide receiver DeAndre Hopkins, to podcast placements on Barstool Sports.
Following a thorough RFP process, Oars and Alps selected Mason Interactive as their new paid media partner. The partnership will focus on growing awareness and reach through a long-term digital marketing strategy that will support eCommerce sales. The Mason paid media strategy team will be responsible for increasing YoY revenue, and working with the Oars+Alps team on new channel opportunities, with an emphasis on new customer acquisition, loyalty and retention.